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FOR IMMEDIATE RELEASE
SCRIPT TO SCREEN CONTINUES DRTV CAMPAIGN FOR TRINITY GOLF WITH NEW
SHOW
Santa Ana, CA—April 30, 2002, Script to Screen, one of the
nation’s leaders in direct response television marketing, recently
announced that it has completed a new infomercial for Trinity Golf.
The new infomercial, "Promises," continues the
highly successful campaign that launched the Stiletto II Beta Ti
driver in 2000, and that took Trinity Golf from a start up company
to a major player in the golfing industry. Trinity Golf was the
fastest growing golf company in 2001.
Bill Patrick, USA Network Golf Commentator, returns as host of the
new show, which was filmed at the beautiful Strawberry Hills Golf
Course in Southern California.
The new infomercial has tested successfully and has rolled out nationally,
airing on The Golf Channel, as well as Regional Sports and local
cable channels.
"We are delighted to have had the opportunity to work with
Trinity Golf on the development of these infomercials for the Stiletto
II Beta Ti driver. The infomercial format is one of the best marketing
methods available to launch a product such as this," said Kerry.
"Not only are infomercial results trackable, the format allows
us to truly create demand for the product."
Recognized industrywide for award-winning infomercials that are
successful commercially, as well as creatively, Script to Screen
has produced direct response television campaigns for such prestigious
clients as Adams Golf, alien Sport, American Telecast, Dremel, Dynastar,
General Motors, Hooked on Phonics, The Indy Racing League, NordicTrack,
Sanyo, Sharp, Taylor Made Golf, Time-Life, and Valvoline.
Since its establishment in Santa Ana, California in 1986, Script
to Screen has risen to a leadership position among direct response
television marketing companies. The company has been honored with
numerous awards throughout the years by The Electronic Retailing
Association, The New York Festivals, and The Clio Awards.
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