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FOR IMMEDIATE RELEASE
SCRIPT TO SCREEN LAUNCES LONG FORM CAMPAIGN FOR BYRON BUTLER GOLF.
Santa Ana, CA—May 6, 2002—Script to Screen recently completed
its first infomercial for Byron Butler Golf, it was announced by
Tony Kerry, Senior Vice President of Marketing for Script to Screen,
Inc.
The infomercial introduces the Butler SSTi driver, invented and
designed by Byron Butler, Master Mold Maker. The Butler SSTi driver
features the latest in golf club design, Sole Shafted Technology,
that delivers maximum power at impact, resulting in more distance
and greater accuracy.
Hosted by Jack Wagner, well known television actor and 1991 AT&T
Pro-Am Golf Champion, the infomercial was filmed at the beautiful
Cross Creek Golf Club in Southern California.
The infomercial has tested successfully and is rolling out nationally,
marking Script to Screen's fifteenth golf infomercial to roll out
nationally during the past eight years, since its first golf infomercial
for the alien Wedge.
"We are pleased to help introduce the Butler Golf SSTi driver
to the golf marketplace," said Tony Kerry.
Recognized industrywide for award-winning infomercials that are
successful commercially, as well as creatively, Script to Screen
has produced direct response television campaigns for such prestigious
clients as Adams Golf, alien Sport, American Telecast, Dremel, Dynastar,
General Motors, Hooked on Phonics, The Indy Racing League, NordicTrack,
Sanyo, Sharp, Taylor Made Golf, Time-Life, and Valvoline.
Since its establishment in Santa Ana, California in 1986, Script
to Screen has risen to a leadership position among direct response
television marketing companies. The company has been honored with
numerous awards throughout the years by The Electronic Retailing
Association, The New York Festivals, and The Clio Awards.
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