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FOR IMMEDIATE RELEASE
SCRIPT TO SCREEN COMPLETES FIFTH DRTV CAMPAIGN
FOR ICON HEALTH & FITNESS
Santa Ana, CA—January 10, 2003, Script to Screen recently completed
its fifth DRTV campaign for Icon Health & Fitness, it was announced
by Tony Kerry, Senior Vice President of Marketing at Script to Screen,
Inc.
The infomercial features the Crossbow by Weider, a high-end home
gym that is manufactured and marketed by Icon Health & Fitness,
the world's largest manufacturer and marketer of home fitness equipment.
The infomercial is hosted by Chris Leary with support from fitness
experts, David Sinclair and Kristie Brooks. It recently tested successfully,
and has begun a national rollout.
Recognized industrywide for award-winning infomercials that are
successful commercially, as well as creatively, Script to Screen
has produced direct response television campaigns for such prestigious
clients as Adams Golf, alien Sport, American Telecast, Dremel, Dynastar,
General Motors, Hooked on Phonics, The Indy Racing League, NordicTrack,
Sanyo, Sharp, Taylor Made Golf, Time-Life, and Valvoline.
Since its establishment in Santa Ana, California in 1986, Script
to Screen has risen to a leadership position among direct response
television marketing companies. The company has been honored with
numerous awards throughout the years by The Electronic Retailing
Association, The New York Festivals, and The Clio Awards.
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