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FOR IMMEDIATE RELEASE
ICON HEALTH & FITNESS RE-ENTERS INFOMERCIAL
ARENA WITH NEW SHORT FROM CAMPAIGN
Santa Ana, CA—January 10, 2003, Script to Screen recently completed
its fourth short form campaign for Icon Health & Fitness, it
was announced by Tony Kerry, Senior Vice President of Marketing
at Script to Screen, Inc.
The two-minute direct response commercial features the Gold's Gym
Power Flex, a high end fitness machine that is manufactured and
marketed by Icon Health & Fitness, the world’s largest
manufacturer and marketer of home fitness equipment.
Icon Health & Fitness' objectives for this DRTV campaign were
to introduce the Power Flex to DRTV, the internet, and to create
retail demand.
After testing successfully in June 2002, Icon rolled the spot out
nationally. It airs regularly on national networks such as ESPN,
and regional cable such as Fox affiliates.
The spot won the prestigious award for Best Corporate Short Form
commercial at the 2002 Annual Electronic Retailing Association Conference
and Expo held at the Paris Hotel in Las Vegas.
"We are delighted to continue our relationship with Icon Health
& Fitness. They market the most innovative and highest quality
fitness equipment," said Kerry. "This direct response
commercial is a perfect illustration of a corporate client utilizing
the DRTV format to not only generate direct sales, but to create
retail sell-in and pull-through demand," he continued.
Recognized industrywide for award-winning infomercials that are
successful commercially, as well as creatively, Script to Screen
has produced direct response television campaigns for such prestigious
clients as Adams Golf, alien Sport, American Telecast, Dremel, Dynastar,
General Motors, Hooked on Phonics, The Indy Racing League, NordicTrack,
Sanyo, Sharp, Taylor Made Golf, Time-Life, and Valvoline.
Since its establishment in Santa Ana, California in 1986, Script
to Screen has risen to a leadership position among direct response
television marketing companies. The company has been honored with
numerous awards throughout the years by The Electronic Retailing
Association, The New York Festivals, and The Clio Awards.
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