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FOR IMMEDIATE RELEASE
SCRIPT TO SCREEN PRODUCES INFOMERCIAL FOR NEW SKIN CARE
LINE BY SINGING STAR NAOMI JUDD
Santa Ana, CA—September 30, 2003—Script to Screen recently
completed an infomercial for a new line of skin products called
Esteem Skin Care, announced Tony Kerry, Senior Vice President of
Marketing at Script to Screen, Inc.
The Esteem Skin Care line is the brainchild of international singing
star, Naomi Judd, who developed the products with the help of world
renowned biochemist, Dr. Sergio Nacht, and renowned dermatologist
and Founder of the Longevity Institute, Dr. Melvin Elson.
Judd decided to develop a skin care line partly as a result of
her own skin care needs. She also felt that she had a great deal
to share with women, who like her, had complex lives, and the need
to honor themselves. Esteem by Naomi Judd is a manifestation of
a commitment to pay attention to our whole being.
The Esteem product line consists of a Pore Refining Cleanser, AM
Moisture Shield (SPF 15), PM Vita Cap Renewal Serum that comes
in individual capsules, a Botanical Bath Bar, Nighttime Barrier
Cream, and Vita-Cap Dark Circle Eye Serum. The infomercial offer
gets you the starter kit for two payments of $29.90 and consists
of the first three mentioned products, with a bonus Bath Bar.
Hosted by Naomi Judd, the Esteem infomercial was shot in a talk
show-style format. It features strong testimonials, accompanied
by their before and after photos that demonstrate outstanding results.
The show recently tested successfully and has begun a national
rollout.
Recognized industrywide for award-winning infomercials that are
successful commercially, as well as creatively, Script to Screen
has produced direct response television campaigns for such prestigious
clients as Adams Golf, American Telecast, Bare Escentuals, Dremel,
Dynastar, General Motors, Hooked on Phonics, The Indy Racing League,
NordicTrack, Oreck, Sanyo, Sharp, Taylor Made Golf, Time-Life,
and Valvoline.
Since its establishment in Santa Ana, California in 1986, Script
to Screen has risen to a leadership position among direct response
television marketing companies. The company has been honored with
numerous awards throughout the years by The Electronic Retailing
Association, The New York Festivals, and The Clio Awards.
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