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FOR IMMEDIATE RELEASE
SCRIPT TO SCREEN COMPLETES INFOMERCIAL FOR BODY BY JAKE
Santa Ana, CA—November 6, 2003, Script to Screen recently
completed an infomercial for Body by Jake, it was announced by
Tony Kerry, Senior Vice President of Marketing at Script to Screen,
Inc.
The infomercial features the Ab Scissor, the latest in a line of
successful fitness products designed by Body by Jake Global. The
infomercial features Jake Steinfeld, the founder of Body By Jake,
who is best known as America's leading fitness motivator.
Body by Jake Global has been successfully developing and marketing
fitness products and programs for the past 15 years.
The Ab Scissor, 4-minute-a-day ab machine, was specifically designed
to target the upper and lower abs, and obliques.
Hosted by Jake, the infomercial was shot in a studio, and features
demonstrations of the product by professional and amateur fitness
enthusiasts. Appearances by professional sports stars, Deion Sanders
and Holly McPeak, who testify to the product's capabilities
and uniqueness, complete the show.
The Ab Scissor infomercial has tested successfully and has rolled
out nationally.
Recognized industrywide for award-winning infomercials that are
successful commercially, as well as creatively, Script to Screen
has produced direct response television campaigns for such prestigious
clients as Adams Golf, American Telecast, Bare Escentuals, Dremel,
Dynastar, General Motors, Hooked on Phonics, The Indy Racing League,
NordicTrack, Oreck, Sanyo, Sharp, Taylor Made Golf, Time-Life,
and Valvoline.
Since its establishment in Santa Ana, California in 1986, Script
to Screen has risen to a leadership position among direct response
television marketing companies. The company has been honored with
numerous awards throughout the years by The Electronic Retailing
Association, The New York Festivals, and The Clio Awards.
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