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FOR IMMEDIATE RELEASE
SCRIPT TO SCREEN COMPLETES NEW INFOMERCIAL FOR THE PLATINUM CROSS
BOW.
Santa Ana, CA—November 7, 2003, Script to Screen recently
completed a new infomercial for the Platinum Cross Bow, it was
announced by Tony Kerry, Senior Vice President of Marketing at
Script to Screen, Inc.
The new Platinum Cross Bow infomercial follows on the heels of
the hugely successful Cross Bow By Weider infomercial
launched in 2002, and winner of the Electronic Retailing Association's
2003 Best Fitness Infomercial.
The Platinum Cross Bow infomercial features the latest model of
the Cross Bow, the high-quality, home gym, that is manufactured
and marketed by Icon Health & Fitness, the world's largest
manufacturer and marketer of home fitness equipment. The Platinum
Cross Bow is the most advanced home fitness machine on the market
today. Its features include 75 club quality exercises and a Digital
Control Resistance System (DCR), that allows the user to change
resistance at the touch of a screen.
Chris Leary returns as host with support from fitness experts,
David Sinclair and Kristie Brooks. The infomercial recently tested
successfully, and has rolled out nationally.
This Platinum Cross Bow infomercial is the sixth successful infomercial
that Script to Screen has so far produced for Icon Health & Fitness.
Recognized industrywide for award-winning infomercials that are
successful commercially, as well as creatively, Script to Screen
has produced direct response television campaigns for such prestigious
clients as Adams Golf, American Telecast, Bare Escentuals, Dremel,
Dynastar, General Motors, Hooked on Phonics, The Indy Racing League,
NordicTrack, Oreck, Sanyo, Sharp, Taylor Made Golf, Time-Life,
and Valvoline.
Since its establishment in Santa Ana, California in 1986, Script
to Screen has risen to a leadership position among direct response
television marketing companies. The company has been honored with
numerous awards throughout the years by The Electronic Retailing
Association, The New York Festivals, and The Clio Awards.
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