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FOR IMMEDIATE RELEASE
SCRIPT TO SCREEN COMPLETES INFOMERCIAL FOR SOWERWINE GOLF’S
INSIDE APPROACH
Santa Ana, CA—November 25, 2003—Script to Screen recently
completed its first infomercial for Sowerwine Golf, it was announced
by Tony Kerry, Senior Vice President of Marketing at Script to
Screen, Inc.
The infomercial promotes the Inside Approach, a golf training aid
that helps the golfer to straighten out their slice, adding distance
and control to their golf swing. Developed by Jim Sowerwine, Director
of Instruction at the Rick Smith Golf Academy in Tiburon, Florida,
the Inside Approach is a single piece of equipment that can be
used with any club. It directs the golfer to hit the ball from
the inside, straight, and down the right path.
Hosted by NBC Sportscaster, Al Trautwig, the infomercial is co-hosted
by world-renowned, golfing legend, Jack Nicklaus. Throughout the
infomercial, Mr. Nicklaus demonstrates the product and testifies
to its simplicity, uniqueness and credibility. Additional testimonial
support is provided by numerous hi-ranking golf teaching professionals,
as well as amateur golfers.
The infomercial recently tested successfully and has rolled out
nationally.
Recognized industrywide for award-winning infomercials that are
successful commercially, as well as creatively, Script to Screen
has produced direct response television campaigns for such prestigious
clients as Adams Golf, American Telecast, Bare Escentuals, Dremel,
Dynastar, General Motors, Hooked on Phonics, The Indy Racing League,
NordicTrack, Oreck, Sanyo, Sharp, Taylor Made Golf, Time-Life,
and Valvoline.
Since its establishment in Santa Ana, California in 1986, Script
to Screen has risen to a leadership position among direct response
television marketing companies. The company has been honored with
numerous awards throughout the years by The Electronic Retailing
Association, The New York Festivals, and The Clio Awards.
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