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FOR IMMEDIATE RELEASE
SCRIPT TO SCREEN PRODUCES DIRECT RESPONSE TELEVISION CAMPAIGN FOR
LEADING PET PRODUCT CATALOG
Santa Ana, CA—December 1, 2003—Script to Screen recently
completed a commercial for Doctors Foster & Smith, it was announced
Tony Kerry, Senior Vice President of Marketing at Script to Screen,
Inc.
Originally published in 1983, Drs. Foster & Smith has become
the nation's leading pet supply catalog. Founded by veterinarians,
Dr. Race Foster and Dr. Marty Smith, the catalog offers customers
quality pet products at affordable prices, as well as offering
information for the best possible care for their pets.
The direct response television campaign, Any Pet, Any Need, consists
of 60- and 30-second commercials, that direct the viewer to call
a toll free number for a free catalog, or visit their website.
The campaign recently tested successfully and has rolled out nationally.
Recognized industrywide for award-winning infomercials that are
successful commercially, as well as creatively, Script to Screen
has produced direct response television campaigns for such prestigious
clients as Adams Golf, American Telecast, Bare Escentuals, Dremel,
Dynastar, General Motors, Hooked on Phonics, The Indy Racing League,
NordicTrack, Oreck, Sanyo, Sharp, Taylor Made Golf, Time-Life,
and Valvoline.
Since its establishment in Santa Ana, California in 1986, Script
to Screen has risen to a leadership position among direct response
television marketing companies. The company has been honored with
numerous awards throughout the years by The Electronic Retailing
Association, The New York Festivals, and The Clio Awards.
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