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FOR IMMEDIATE RELEASE
SCRIPT TO SCREEN COMPLETES NEW INFOMERCIAL FOR EYEQ
Santa Ana, CA—January 16, 2004 —Script to Screen recently
completed its second infomercial for eyeQ, it was announced by
Tony Kerry, Senior Vice President of Marketing for Script to
Screen, Inc.
The new infomercial follows on the heels of the highly successful
Unleash Your Potential infomercial produced in 2002. Awarded
2002 Best Self Help Infomercial by the Jordan Whitney Greensheet,
it
sold over 200,000 units.
The new show, launched recently, continues to demonstrate the
unique features and benefits of the eyeQ reading and brain enhancement
program. Beneficial to adults and children alike, the twelve
seven-minute
sessions consist of high speed imagery exercises that help the
student achieve better memory and concentration, leading to greater
comprehension and faster reading skills.
Originally created and developed in Japan by Dr. Akihiro Kawamura,
Ph.D., a leading brain enhancement researcher, the eyeQ program
achieved enormous success throughout Japanese schools prior to
being introduced to the United States by Infinite Mind.
Well known television actress, Pam Dawber returns as the host,
and is again supported by Jeffrey Flamm, the president of Infinite
Mind. The latest eyeQ infomercial was filmed at several locations,
including a Cops 'N Kids Center that is part of Oprah’s
Angel Network.
The infomercial recently tested successfully and has rolled out
nationally.
Recognized industrywide for award-winning infomercials that are
successful commercially, as well as creatively, Script to Screen
has produced direct response television campaigns for such prestigious
clients as Adams Golf, American Telecast, Bare Escentuals, Dremel,
Dynastar, General Motors, Hooked on Phonics, The Indy Racing
League, NordicTrack, Oreck, Sanyo, Sharp, Taylor Made Golf, Time-Life,
and Valvoline.
Since its establishment in Santa Ana, California in 1986, Script
to Screen has risen to a leadership position among direct response
television marketing companies. The company has been honored
with numerous awards throughout the years by The Electronic Retailing
Association, The New York Festivals, and The Clio Awards.
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