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FOR IMMEDIATE RELEASE
SCRIPT TO SCREEN COMPLETES SECOND INFOMERCIAL FOR ORECK
Santa Ana, CA—March 10, 2004—Script to Screen recently
completed its second infomercial for the Oreck Corporation, it
was announced by Tony Kerry, Senior Vice President of Marketing
at Script to Screen, Inc.
The new show, featuring the Oreck XL Professional Air Purifier,
follows on the heels of the very successful Oreck XL vacuum infomercial,
currently listed among the Top 20 infomercials on the Jordan Whitney
Greensheet and the Infomercial Monitoring Service Report. (These
two companies monitor and rank the performance of infomercials
on cable networks and selected broadcast stations throughout the
United States.)
The Oreck XL Professional Air Purifier, the latest in a line of
cleaning products to be introduced to the marketplace by the Oreck
Corporation, regenerates the air in an average size room every
10 minutes. Using electronic precipitation with five-stage filtration—the
same system used on US submarines, it captures and destroys bacteria,
viruses, mold and fungi, and contains a permanent filter that never
needs replacing, and can be rinsed in the sink. The total cost
of the Professional Air Purifier is $349.95, however, the infomercial
offers a 90-day risk free trial, during which time the product
may be returned to Oreck without obligation.
Hosted by Terri Ouellette and David Oreck, the Oreck XL Air Purifier
infomercial features powerful product demonstrations by David Oreck,
as well as strong testimonials from Oreck users around the country.
The infomercial tested successfully and has rolled out nationally.
Like the Oreck XL vacuum show, it too is rapidly climbing the infomercial
monitoring charts.
Founded in 1963 by David Oreck, the Oreck Corporation is a well-known
major manufacturer of cleaning products. Over the years, David
Oreck has become a familiar face to TV audiences, demonstrating
his lightweight Oreck vacuum cleaners on HSN and QVC.
Recognized industrywide for award-winning infomercials that are
successful commercially, as well as creatively, Script to Screen
has produced direct response television campaigns for such prestigious
clients as Adams Golf, alien Sport, American Telecast, Dremel,
Dynastar, General Motors, Hooked on Phonics, The Indy Racing League,
NordicTrack, Sanyo, Sharp, Taylor Made Golf, Time-Life, and Valvoline.
Since its establishment in Santa Ana, California in 1986, Script
to Screen has risen to a leadership position among direct response
television marketing companies. The company has been honored with
numerous awards throughout the years by The Electronic Retailing
Association, The New York Festivals, and The Clio Awards.
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