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Trina Kaye
The Trina Kaye Organization
310/915-0970
email: tko1@mediaone.net

FOR IMMEDIATE RELEASE

SCRIPT TO SCREEN COMPLETES THIRD INFOMERCIAL FOR ORECK DIRECT

Santa Ana, CA—November 10, 2004—Script to Screen recently completed its third infomercial campaign for Oreck Direct, it was announced by Tony Kerry, Senior Vice President at Script to Screen, Inc.

This latest infomercial follows on the heels of the very successful original Oreck XL Vacuum and the Oreck Professional Air Purifier infomercials.

Featuring the Oreck Celoc XL II vacuum, the latest in the company’s line of lightweight vacuum cleaners, the infomercial contains powerful demonstrations by its host David Oreck, the founder and chairman of Oreck Direct. The infomercial offers a 30-day risk free trial and directs the viewer to call a toll free number, and/or visit the Oreck website.

The Oreck Celoc XL II infomercial recently tested successfully and has rolled out nationally. It currently ranks in the Top 20 of the IMS Report.

Founded in 1963 by David Oreck, the Oreck Corporation is a major manufacturer in the cleaning industry, and David Oreck has been a familiar face to TV audiences over the years demonstrating his lightweight vacuum cleaners on HSN and QVC.

Recognized industrywide for award-winning infomercials that are successful commercially, as well as creatively, Script to Screen has produced direct response television campaigns for such prestigious clients as Adams Golf, alien Sport, American Telecast, bareMinerals, Dremel, Dynastar, General Motors, Hooked on Phonics, The Indy Racing League, NordicTrack, Sanyo, Sharp, Taylor Made Golf, Time-Life, and Valvoline.

Since its establishment in Santa Ana, California in 1986, Script to Screen has risen to a leadership position among direct response television marketing companies. The company has been honored with numerous awards throughout the years by The Electronic Retailing Association, The New York Festivals, and The Clio Awards.




     

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