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FOR IMMEDIATE RELEASE
SCRIPT TO SCREEN COMPLETES FOURTH DIRECT RESPONSE
TELEVISION CAMPAIGN FOR VERMONT TEDDY BEAR
Santa Ana, CA—January 3, 2005, Script to Screen recently
completed its fourth direct response television short form campaign
for Vermont Teddy Bear, it was announced by Tony Kerry, Senior
Vice President at Script to Screen.
This latest one-minute direct response spot was produced for Vermont
Teddy Bear’s sister company, Pajama Gram, and was launched
for the Christmas season. The spot directs the viewer to either
call the toll-free number or visit the website. Pajama Gram offers
a variety of pajamas suitable for Moms, wives and girlfriends,
that are delivered gift-wrapped direct to the recipient.
The Vermont Teddy Bear Company is one of the leading specialty
gift companies in the United States, best known for its Bear Gram—beautifully
handmade bears that are offered in over one hundred different outfits.
Recognized industrywide for award-winning infomercials that are
successful commercially, as well as creatively, Script to Screen
has produced direct response television campaigns for such prestigious
clients as Adams Golf, American Telecast, Bare Escentuals, Dremel,
Dynastar, General Motors, Hooked on Phonics, The Indy Racing League,
NordicTrack, Oreck, Sanyo, Sharp, Taylor Made Golf, Time-Life,
and Valvoline.
Since its establishment in Santa Ana, California in 1986, Script
to Screen has risen to a leadership position among direct response
television marketing companies. The company has been honored with
numerous awards throughout the years by The Electronic Retailing
Association, The New York Festivals, and The Clio Awards.
 
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