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FOR IMMEDIATE RELEASE
SCRIPT TO SCREEN AND ADAMS GOLF INTRODUCE
THE ADAMS SC SERIES DRIVER
Latest show is the third infomercial
for the Adams Golf Company
Santa Ana, CA-June 30, 1999-Script to Screen
continues its alliance with Adams Golf Company as it recently
rolled out Adams' third infomercial introducing the new SC Series
Driver. Adams Golf is now one of the top golf companies in the
world, due in part to the success of its past two infomercials,
"The Truth about Tight Lies" and "The Family of
Tight Lies," both of which were produced by Script to Screen.
Legendary golf announcer, Jack Whitaker,
and network golf announcer, Roger Twibell, host the new infomercial.
It also features world renowned golf teaching professional, Hank
Haney, and world famous PGA Tour player, Nick Faldo, whose "pursuit
of perfection was the inspiration behind the new driver,"
according to Barney Adams, CEO and club designer at Adams Golf.
The show features testimonials from Senior
PGA Tour player, John Jacobs, LPGA Hall of Fame member, Carol
Mann, and Craig T. Nelson, star of "Coach," as well
as numerous other professionals and amateurs. Shot on location
at the beautiful Hank Haney Golf Ranch in McKinney, Texas, and
the Faldo Golf Institute in Orlando, Florida, the show demonstrates
the Adams' technology behind the new SC (spin control) Series
driver.
"We are proud to continue our alliance
with Adams Golf and believe that the SC Series Driver is a significant
technological innovation in the golf industry," said Ken
Kerry, Executive Vice President and Creative Director of Script
to Screen.
Recognized industry wide for award-winning
infomercials that are successful commercially, as well as creatively,
Script to Screen has produced direct response television campaigns
for such prestigious clients as Alien Sport, Hooked on Phonics,
NordicTrack, Taylor Made Golf, Time-Life and Valvoline. Script
to Screen received two NIMA awards for The Banjo Minnow Fishing
System: "Best Infomercial Call to Action" and "Best
Demonstration Infomercial." In 1996, it also received an
unprecedented ten nominations for NIMA awards for creative accomplishments
on infomercials The Banjo Minnow Fishing System, The Taylor
Made Monster Hole Challenge, and California Egg Commission.
Since its establishment in Santa Ana, California, in 1986, Script
to Screen has risen to a leadership position among direct response
television marketing companies.
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