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For more information contact: Tony Kerry,
Senior Vice President of Marketing
Mary Carson, Marketing Coordinator
Script to Screen, Inc.
714 / 558 - 3971

FOR IMMEDIATE RELEASE

SCRIPT TO SCREEN AND ADAMS GOLF INTRODUCE THE ADAMS SC SERIES™ DRIVER

Latest show is the third infomercial for the Adams Golf Company

Santa Ana, CA-June 30, 1999-Script to Screen continues its alliance with Adams Golf Company as it recently rolled out Adams' third infomercial introducing the new SC Series Driver. Adams Golf is now one of the top golf companies in the world, due in part to the success of its past two infomercials, "The Truth about Tight Lies" and "The Family of Tight Lies," both of which were produced by Script to Screen.

Legendary golf announcer, Jack Whitaker, and network golf announcer, Roger Twibell, host the new infomercial. It also features world renowned golf teaching professional, Hank Haney, and world famous PGA Tour player, Nick Faldo, whose "pursuit of perfection was the inspiration behind the new driver," according to Barney Adams, CEO and club designer at Adams Golf.

The show features testimonials from Senior PGA Tour player, John Jacobs, LPGA Hall of Fame member, Carol Mann, and Craig T. Nelson, star of "Coach," as well as numerous other professionals and amateurs. Shot on location at the beautiful Hank Haney Golf Ranch in McKinney, Texas, and the Faldo Golf Institute in Orlando, Florida, the show demonstrates the Adams' technology behind the new SC (spin control) Series driver.

"We are proud to continue our alliance with Adams Golf and believe that the SC Series Driver is a significant technological innovation in the golf industry," said Ken Kerry, Executive Vice President and Creative Director of Script to Screen.

Recognized industry wide for award-winning infomercials that are successful commercially, as well as creatively, Script to Screen has produced direct response television campaigns for such prestigious clients as Alien Sport, Hooked on Phonics, NordicTrack, Taylor Made Golf, Time-Life and Valvoline. Script to Screen received two NIMA awards for The Banjo Minnow Fishing System: "Best Infomercial Call to Action" and "Best Demonstration Infomercial." In 1996, it also received an unprecedented ten nominations for NIMA awards for creative accomplishments on infomercials The Banjo Minnow Fishing System, The Taylor Made Monster Hole Challenge, and California Egg Commission. Since its establishment in Santa Ana, California, in 1986, Script to Screen has risen to a leadership position among direct response television marketing companies.

Frame grab and behind-the-scenes photograph
from the Adams Golf SC Series Driver infomercial
Click on image to access full version.

 

Jack Whitaker, Host of the Adams Golf SC Driver infomercial

     

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