For more information contact:

Tony Kerry, Senior Vice President of Marketing Mary Carson, Marketing Coordinator Script to Screen, Inc. 714 / 558 - 3971

FOR IMMEDIATE RELEASE SCRIPT TO SCREEN LAUNCHES FIRST INFOMERCIAL FOR JAPANESE CLUBMAKER New infomercial demonstrates the benefits of titanium long iron vs. fairway wood Santa Ana, CA-June 30, 1999-Script to Screen recently completed the first infomercial for the U.S. market for Japanese clubmaker, PRGR, announced Tony Kerry, the company's vice president of marketing. Filmed at three separate locations: Temecula Creek Inn, Eagle Glen Golf Club, and Alisal Guest Ranch and Resort, the infomercial is hosted by Gary Cruz, TV sports anchor, with support from Jim Nelford, TV golf analyst, and PGA Master Professional, John Hardy. Corey Pavin, PGA Tour player and winner of the 1995 U.S. Open, and Brian Watts, runner-up in the 1998 British Open, provide expert testimonials, and demonstrate the advantages of the new 200i titanium long iron versus a fairway wood. The 200i long iron, with perimeter-weighted head and tungsten copper inserts, has already made a significant impact on the European and Japanese tours. "We are pleased to be associated with PRGR. They make outstanding golf clubs that make an immediate positive impact on the game of the average golfer," said Kerry. Recognized industry wide for award-winning infomercials that are successful commercially, as well as creatively, Script to Screen has produced direct response television campaigns for such prestigious clients as Alien Sport, Hooked on Phonics, NordicTrack, Taylor Made Golf, Time-Life and Valvoline. Script to Screen received two NIMA awards for The Banjo Minnow Fishing System: "Best Infomercial Call to Action" and "Best Demonstration Infomercial." In 1996, it also received an unprecedented ten nominations for NIMA awards for creative accomplishments on infomercials The Banjo Minnow Fishing System, The Taylor Made Monster Hole Challenge, and California Egg Commission. Since its establishment in Santa Ana, California, in 1986, Script to Screen has risen to a leadership position among direct response television marketing companies.

Frame grabs and behind-the-scenes photograph from the PRGR infomercial.
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Ken Kerry, executive producer, left, with host Gary Cruz.