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FOR IMMEDIATE RELEASE
SCRIPT TO SCREEN WRAPS FIRST INFOMERCIAL
FOR TEGRA GOLF
"Center Your Game" with the
new inset hosel design from Tegra Golf
Santa Ana, CA-July 8, 1999-Script to Screen
has just completed Tegra Golf's first infomercial, announced
Tony Kerry, the company's vice president of marketing.
The infomercial, titled "Center
Your Game," was filmed at the beautiful San Marcos Golf
Course and Newport Beach Country Club in Southern California.
Dan Hicks, host of the 1999 U.S. Open,
hosts the infomercial with expert testimonial provided by Josh
Zander, teaching professional and a member of Golf Digest's
Pro Panel.
Tegra Golf's club designer Art Chou, (formerly
with Titleist), demonstrates the benefits of the club's inventive
inset hosel, and consumer testimonials are provided by amateurs
filmed during a demo day at Newport Beach Country Club.
"We are pleased to be associated with
Tegra Golf. They make outstanding golf clubs that make an immediate
positive impact on the game of the average golfer," said
Kerry.
Recognized industry wide for award-winning
infomercials that are successful commercially, as well as creatively,
Script to Screen has produced direct response television campaigns
for such prestigious clients as Alien Sport, Hooked on Phonics,
NordicTrack, Taylor Made Golf, Time-Life and Valvoline. Script
to Screen received two NIMA awards for The Banjo Minnow Fishing
System: "Best Infomercial Call to Action" and "Best
Demonstration Infomercial." In 1996, it also received an
unprecedented ten nominations for NIMA awards for creative accomplishments
on infomercials The Banjo Minnow Fishing System, The Taylor
Made Monster Hole Challenge and California Egg Commission.
Since its establishment in Santa Ana, California, in 1986, Script
to Screen has risen to a leadership position among direct response
television marketing companies.

Behind the scenes at the Tegra
infomercial
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