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For more information contact: Tony Kerry,
Senior Vice President of Marketing
Mary Carson, Marketing Coordinator
Script to Screen, Inc.
714 / 558 - 3971

FOR IMMEDIATE RELEASE

SCRIPT TO SCREEN WRAPS FIRST INFOMERCIAL FOR TEGRA GOLF

"Center Your Game" with the new inset hosel design from Tegra Golf

Santa Ana, CA-July 8, 1999-Script to Screen has just completed Tegra Golf's first infomercial, announced Tony Kerry, the company's vice president of marketing.

The infomercial, titled "Center Your Game," was filmed at the beautiful San Marcos Golf Course and Newport Beach Country Club in Southern California.

Dan Hicks, host of the 1999 U.S. Open, hosts the infomercial with expert testimonial provided by Josh Zander, teaching professional and a member of Golf Digest's Pro Panel.

Tegra Golf's club designer Art Chou, (formerly with Titleist), demonstrates the benefits of the club's inventive inset hosel, and consumer testimonials are provided by amateurs filmed during a demo day at Newport Beach Country Club.

"We are pleased to be associated with Tegra Golf. They make outstanding golf clubs that make an immediate positive impact on the game of the average golfer," said Kerry.

Recognized industry wide for award-winning infomercials that are successful commercially, as well as creatively, Script to Screen has produced direct response television campaigns for such prestigious clients as Alien Sport, Hooked on Phonics, NordicTrack, Taylor Made Golf, Time-Life and Valvoline. Script to Screen received two NIMA awards for The Banjo Minnow Fishing System: "Best Infomercial Call to Action" and "Best Demonstration Infomercial." In 1996, it also received an unprecedented ten nominations for NIMA awards for creative accomplishments on infomercials The Banjo Minnow Fishing System, The Taylor Made Monster Hole Challenge and California Egg Commission. Since its establishment in Santa Ana, California, in 1986, Script to Screen has risen to a leadership position among direct response television marketing companies.

Behind the scenes at the Tegra infomercial
Click on image to access full version.

     

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