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FOR IMMEDIATE RELEASE
SCRIPT TO SCREEN COMPLETES TV SPOT FOR
AFC INDUSTRIES
Santa Ana, CA-July 12, 1999-Script to Screen
recently completed filming a 60-second direct response TV commercial
for Discovery Scope, the hand-held microscope from AFC Industries.
The commercial, which is geared to the
children's market, features Bill Nye, "The Science Guy"
as its spokesperson.
"We are pleased to be associated with
AFC Industries and believe that the Discovery Scope is an outstanding
educational product that will bring tremendous enjoyment to the
children who use it," said Tony Kerry, Vice President of
Marketing at Script to Screen.
Recognized industry wide for award-winning
infomercials that are successful commercially, as well as creatively,
Script to Screen has produced direct response television campaigns
for such prestigious clients as Alien Sport, Hooked on Phonics,
NordicTrack, Taylor Made Golf, Time-Life and Valvoline. Script
to Screen received two NIMA awards for The Banjo Minnow Fishing
System: "Best Infomercial Call to Action" and "Best
Demonstration Infomercial." In 1996, it also received an
unprecedented ten nominations for NIMA awards for creative accomplishments
on infomercials The Banjo Minnow Fishing System, The Taylor
Made Monster Hole Challenge, and California Egg Commission.
Since its establishment in Santa Ana, California, in 1986, Script
to Screen has risen to a leadership position among direct response
television marketing companies.
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