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FOR IMMEDIATE RELEASE
SCRIPT TO SCREEN ANNOUNCES TWO NEW APPOINTMENTS
TO ITS SALES AND MARKETING STAFF
Santa Ana, CA-July 30, 1999-Script to Screen
announced today that it has made two new appointments to its
sales and marketing staff: Alex Dinsmoor, Account Executive and
Mary Carson, Marketing Coordinator.
Dinsmoor joins Script to Screen from International
Management Company (IMG), and RHB Ventures, a Washington D.C.-based
events and entertainment marketing firm where he served as sales
and marketing associate on senior tennis tournaments. A graduate
of Pepperdine University, his responsibilities at Script to Screen
will include new business development and coordination.
Carson joins the company from McHenry Metals
Golf Corp., where she served as Marketing Services Manager overseeing
production of all marketing materials; trade show and media coordination.
A native of Ireland, her background includes positions with Abbott
Mead Vickers BBDO advertising agency in London, and Lupo &
Associates, a California-based advertising and marketing agency
where she served as production and media traffic manager. She
will be responsible for overseeing the production of all marketing
materials, public relations and media relations at Script to
Screen.
Both Dinsmoor and Carson will report to
Tony Kerry, Sr. Vice President of Marketing at
Script to Screen.
"As Script to Screen continues its
outstanding growth, we know that Alex and Mary will make a terrific
contribution to our organization," said Kerry. "We
are delighted to welcome them on board," he added.
Recognized industry wide for award-winning
infomercials that are successful commercially, as well as creatively,
Script to Screen has produced direct response television campaigns
for such prestigious clients as Alien Sport, Hooked on Phonics,
NordicTrack, Taylor Made Golf, Time-Life and Valvoline. Script
to Screen received two NIMA awards for The Banjo Minnow Fishing
System: "Best Infomercial Call to Action" and "Best
Demonstration Infomercial." In 1996, it also received an
unprecedented ten nominations for NIMA awards for creative accomplishments
on infomercials The Banjo Minnow Fishing System, The Taylor
Made Monster Hole Challenge, and California Egg Commission.
Since its establishment in Santa Ana, California, in 1986, Script
to Screen has risen to a leadership position among direct response
television marketing companies.
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