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For more information contact: Tony Kerry,
Senior Vice President of Marketing
Mary Carson, Marketing Coordinator
Script to Screen, Inc.
714 / 558 - 3971

FOR IMMEDIATE RELEASE

STAR-STUDDED CAST APPLAUDS O'MEARA'S PERFECT GRIP

Santa Ana, CA-August 23, 1999-Script to Screen recently completed an infomercial for Protégé Sport, manufacturer of the Perfect Grip, it was announced by Tony Kerry, Senior Vice President of Marketing, Script to Screen, Inc. The Perfect Grip marks the twentieth golf infomercial produced by Script to Screen, sixteen of which have been markedly successful.

Designed in collaboration with PGA Touring Professional, and 1998 Masters and British Open Champion, Mark O'Meara, the Perfect Grip is an exact replica of O'Meara's hands' position on the golf club. Elected PGA Player of the Year in 1998, he is considered by many of his peers to have one of the most consistent and reliable swings, and the best grip in golf.

Manufactured from an ultra-thin, lightweight polymer, the Perfect Grip fits easily over the golf club's existing grip, and is locked into place by its T-Trac™ locking system. It can be exchanged between clubs in a matter of seconds. It effectively helps the golfer develop a more consistent swing with more control of the club.

Filmed at the beautiful Isleworth Country Club, the infomercial is hosted and presented by O'Meara, with support from Hank Haney, his lifelong coach and a former PGA Professional of the Year. Testimonial support features some of the biggest stars in golf: 1999 PGA Champion, Tiger Woods; 1999 US Open Champion, Payne Stewart; 1998 US Open Champion, Lee Jantzen; 1997 British Open Champion, Justin Leonard; as well as Brad Faxon, Brian Watts and several others.

"We are pleased with our association with Protégé Sport, and believe the Perfect Grip is an outstanding innovative product that will make a substantial contribution to the game of golf," said Ken Kerry, Executive Vice President and Creative Director at Script to Screen.

Recognized industry wide for award-winning infomercials that are successful commercially, as well as creatively, Script to Screen has produced direct response television campaigns for such prestigious clients as alien Sport, Hooked on Phonics, NordicTrack, Taylor Made Golf,
Time-Life, and Valvoline. Script to Screen received two NIMA awards for The Banjo Minnow Fishing System: "Best Infomercial Call to Action" and "Best Demonstration Infomercial." In 1996, it also received an unprecedented ten nominations for NIMA awards for creative accomplishments on infomercials The Banjo Minnow Fishing System, The Taylor Made Monster Hole Challenge, and The California Egg Commission. Since its establishment in Santa Ana, California, in 1986, Script to Screen has risen to a leadership position among direct response television marketing companies.

Picture from the set of the Perfect Grip infomercial
Click on image to access full version.

 

Golf pros Hank Haney, left, and Mark O'Meara, right,
pictured with executive producer Ken Kerry

     

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