For more information contact:

Tony Kerry, Senior Vice President of Marketing Mary Carson, Marketing Coordinator Script to Screen, Inc. 714 / 558 - 3971

FOR IMMEDIATE RELEASE ANOTHER FIRST FOR SCRIPT TO SCREEN Ski Manufacturer Chooses Script to Screen for DRTV Launch Santa Ana, CA-September 3, 1999-Script to Screen recently completed its first infomercial for Skis Dynastar, Inc., world-renowned manufacturer of Dynastar skis, Look pivot bindings, and Lange boots, announced Barbara Kerry, Chairman of Script to Screen. The infomercial promotes all three products, and is designed to educate the consumer about the latest advancements in ski equipment, in particular the PinTail technology developed by Dynastar. Voted 1999 Ski of the Year by Ski Magazine, PinTail technology skis enable the average skier to have more control over their speed and turns, making skiing easier and safer. Dynastar is the first ski company to utilize the direct response television format in its marketing mix. Designed as a lead generator, the infomercial objective is to drive consumers to retail outlets and boost sales in an otherwise flat marketplace. ABC and ESPN ski announcer, Bob Beattie and six-time US National Ski Champion, Pam Fletcher, co-host and present the show, with support from Charlie Adams, Vice President of Product Development at Skis Dynastar, Inc. Filmed on location at the beautiful NorthStar Resort at Lake Tahoe, and at Chamonix, France, the infomercial contains superb cinematography and uses extraordinary graphic animation to demonstrate the unique qualities of the Dynastar products. Expert testimonials are provided by professional skiers: Downhill Gold Medallist, Tommy Moe, (a lifelong user of Dynastar skis); World Champion and three-time Gold Medallist, Alberto Tomba; and Olympic Gold & Silver Medallist, Picabo Street. "We congratulate Dynastar on recognizing the value of direct response television marketing as an appropriate vehicle to educate the skiing consumer about its products. We believe that the sporting goods industry as a whole could benefit from this marketing format," said Tony Kerry, Senior Vice President of Marketing, Script to Screen. Recognized industry wide for award-winning infomercials that are successful commercially, as well as creatively, Script to Screen has produced direct response television campaigns for such prestigious clients as alien Sport, Hooked on Phonics, NordicTrack, Taylor Made Golf, Time-Life, and Valvoline. Script to Screen received two NIMA awards for The Banjo Minnow Fishing System: "Best Infomercial Call to Action" and "Best Demonstration Infomercial." In 1996, it also received an unprecedented ten nominations for NIMA awards for creative accomplishments on infomercials The Banjo Minnow Fishing System, The Taylor Made Monster Hole Challenge, andThe California Egg Commission. Since its establishment in Santa Ana, California, in 1986, Script to Screen has risen to a leadership position among direct response television marketing companies. Screen grabs from the Dynastar infomercial Click on image to access full version.