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For more information contact: Tony Kerry,
Senior Vice President of Marketing
Mary Carson, Marketing Coordinator
Script to Screen, Inc.
714 / 558 - 3971

FOR IMMEDIATE RELEASE

SCRIPT TO SCREEN COMPLETES SECOND PRODUCTION FOR DYNASTAR

Santa Ana, CA-October 22, 1999-Script to Screen recently completed its second production for Dynastar, announced Barbara Kerry, Chairman and Executive Producer of Script to Screen, Inc.

The 60-second direct response commercial demonstrates the benefits of Dynastar's Original Sin line of snowboards, a brand name of Skis Dynastar, Inc.

Filmed at Lake Tahoe's NorthStar resort with snowboarders, Andrew Mutty, Andy Spots, and Chris Garvey, the commercial was designed to demonstrate how easy snowboarding has become to people who may not have tried the sport, and at the same time, drive a more educated consumer to retail outlets.

"We congratulate Dynastar for recognizing that direct response TV is an appropriate vehicle to educate their consumers," said Tony Kerry, Senior Vice President of Marketing, Script to Screen.

Recognized industrywide for award-winning infomercials that are successful commercially, as well as creatively, Script to Screen has produced direct response television campaigns for such prestigious clients as alien Sport, Hooked on Phonics, NordicTrack, Taylor Made Golf,
Time-Life, and Valvoline. Script to Screen received two NIMA awards for The Banjo Minnow Fishing System: "Best Infomercial Call to Action" and "Best Demonstration Infomercial." In 1996, it also received an unprecedented ten nominations for NIMA awards for creative accomplishments on infomercials The Banjo Minnow Fishing System, The Taylor Made Monster Hole Challenge, and California Egg Commission. Since its establishment in Santa Ana, California, in 1986, Script to Screen has risen to a leadership position among direct response television marketing companies.

Screen grabs from the Dynastar Original Sin infomercial
Click on image to access full version.

 

     

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