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FOR IMMEDIATE RELEASE
SCRIPT TO SCREEN COMPLETES SECOND PRODUCTION
FOR DYNASTAR
Santa Ana, CA-October 22, 1999-Script to
Screen recently completed its second production for Dynastar,
announced Barbara Kerry, Chairman and Executive Producer of Script
to Screen, Inc.
The 60-second direct response commercial
demonstrates the benefits of Dynastar's Original Sin line of
snowboards, a brand name of Skis Dynastar, Inc.
Filmed at Lake Tahoe's NorthStar resort
with snowboarders, Andrew Mutty, Andy Spots, and Chris Garvey,
the commercial was designed to demonstrate how easy snowboarding
has become to people who may not have tried the sport, and at
the same time, drive a more educated consumer to retail outlets.
"We congratulate Dynastar for recognizing
that direct response TV is an appropriate vehicle to educate
their consumers," said Tony Kerry, Senior Vice President
of Marketing, Script to Screen.
Recognized industrywide for award-winning
infomercials that are successful commercially, as well as creatively,
Script to Screen has produced direct response television campaigns
for such prestigious clients as alien Sport, Hooked on Phonics,
NordicTrack, Taylor Made Golf,
Time-Life, and Valvoline. Script to Screen received two NIMA
awards for The Banjo Minnow Fishing System: "Best
Infomercial Call to Action" and "Best Demonstration
Infomercial." In 1996, it also received an unprecedented
ten nominations for NIMA awards for creative accomplishments
on infomercials The Banjo Minnow Fishing System, The Taylor
Made Monster Hole Challenge, and California Egg Commission.
Since its establishment in Santa Ana, California, in 1986, Script
to Screen has risen to a leadership position among direct response
television marketing companies.

Screen grabs from the Dynastar
Original Sin infomercial
Click on image to access full version.
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