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FOR IMMEDIATE RELEASE
SCRIPT TO SCREEN COMPLETES SECOND SHORT-FORM
CAMPAIGN
FOR WINN GRIPS
Santa Ana, CA-October 29, 1999-Script to
Screen has just completed its second short-form campaign for
Winn Grips, it was announced by Barbara Kerry, Chairman of Script
to Screen, Inc.
The two 60-second direct response spots
entitled "Morning," follow the successful "The
Thief" campaign that was launched earlier this year, helping
Winn Grips move from fourth to second place in the golf grip
market.
Beautifully filmed in black and white with
spot color, the direct response commercials place emphasis on
the feel of the Winn golf club grip, which has more slip
resistance and 65% more shock absorption than standard golf grips.
"We are delighted with the success
achieved by "The Thief" campaign and with our continuing
association with Winn Grips. We believe this success will continue
with the launch of this new campaign and look forward to a long
relationship with Winn," said Ken Kerry, Executive Producer
and Creative Director of Script to Screen, Inc.
Recognized industrywide for award-winning
infomercials that are successful commercially, as well as creatively,
Script to Screen has produced direct response television campaigns
for such prestigious clients as Adams Golf, alien Sport, American
Telecast, Dynastar, General Motors, Hooked on Phonics, NordicTrack,
Sanyo, Sharp, Taylor Made Golf, Time-Life, and Valvoline.
Script to Screen has received numerous ERA (formerly NIMA) awards
in recognition of its work on such shows as The Banjo Minnow
Fishing System: "Best Infomercial Call to Action"
and "Best Demonstration Infomercial," The Truth
About Tight Lies: "Best Demonstration Infomercial,"
and in 1999, for TorsoTrack: "Best Talk Show Infomercial."
Since its establishment in Santa Ana, California in 1986, Script
to Screen has risen to a leadership position among direct response
television marketing companies.

Screen grabs from the Winn Grip
infomercial
Click on image to access full version.
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