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For more information contact: Tony Kerry,
Senior Vice President of Marketing
Mary Carson, Marketing Coordinator
Script to Screen, Inc.
714 / 558 - 3971

FOR IMMEDIATE RELEASE

SCRIPT TO SCREEN COMPLETES SECOND SHORT-FORM CAMPAIGN
FOR WINN GRIPS

Santa Ana, CA-October 29, 1999-Script to Screen has just completed its second short-form campaign for Winn Grips, it was announced by Barbara Kerry, Chairman of Script to Screen, Inc.

The two 60-second direct response spots entitled "Morning," follow the successful "The Thief" campaign that was launched earlier this year, helping Winn Grips move from fourth to second place in the golf grip market.

Beautifully filmed in black and white with spot color, the direct response commercials place emphasis on the feel of the Winn golf club grip, which has more slip resistance and 65% more shock absorption than standard golf grips.

"We are delighted with the success achieved by "The Thief" campaign and with our continuing association with Winn Grips. We believe this success will continue with the launch of this new campaign and look forward to a long relationship with Winn," said Ken Kerry, Executive Producer and Creative Director of Script to Screen, Inc.

Recognized industrywide for award-winning infomercials that are successful commercially, as well as creatively, Script to Screen has produced direct response television campaigns for such prestigious clients as Adams Golf, alien Sport, American Telecast, Dynastar, General Motors, Hooked on Phonics, NordicTrack, Sanyo, Sharp, Taylor Made Golf, Time-Life, and Valvoline.
Script to Screen has received numerous ERA (formerly NIMA) awards in recognition of its work on such shows as The Banjo Minnow Fishing System: "Best Infomercial Call to Action" and "Best Demonstration Infomercial," The Truth About Tight Lies: "Best Demonstration Infomercial," and in 1999, for TorsoTrack: "Best Talk Show Infomercial." Since its establishment in Santa Ana, California in 1986, Script to Screen has risen to a leadership position among direct response television marketing companies.

Screen grabs from the Winn Grip infomercial
Click on image to access full version.

     

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