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FOR IMMEDIATE RELEASE
SCRIPT TO SCREEN COMPLETES INFOMERCIAL FOR FIRST OVER-SIZED
PUTTER
Santa Ana, CA-November 15, 1999-Script to Screen recently
completed an infomercial for the Hog Putter, it was announced
by Barbara Kerry, Chairman of Script to Screen, Inc.
Designed by Dave Billings, president of the manufacturer,
Dogleg Right Corp., the Hog is the first putter to enter golf's
"over-sized" arena.
In contrast to over-sized drivers that have larger clubheads,
the Hog Putter features three
over-sized elements. The head, shaft, and grip are considerably
larger than standard putters. Together they create stability
through the impact zone, and promote the perfect pendulum putting
stroke, giving the golfer confidence over the ball.
Hosted by renowned sports announcer, Verne Lundquist, with
support from PGA Master Professional, Jim McLean, the infomercial
was filmed at the Jim McLean Golf School, Grand Traverse Resort,
Traverse City, Michigan. Comparison club testing was filmed at
Impact Golf Technologies; one of the foremost testing facilities
in the nation.
Senior PGA Tour professionals, Dan Quigley and Dwight Nevil,
provide expert testimonials,
along with several other professional tour players and amateurs.
"We are pleased to be associated with Dogleg Right and
believe that the Hog Putter will be very well received in the
golf marketplace," said Tony Kerry, Senior Vice President
of Marketing, Script to Screen, Inc.
Recognized industrywide for award-winning infomercials that
are successful commercially, as well as creatively, Script to
Screen has produced direct response television campaigns for
such prestigious clients as Adams Golf, alien Sport, American
Telecast, Dynastar, General Motors, Hooked on Phonics, NordicTrack,
Sanyo, Sharp, Taylor Made Golf, Time-Life, and Valvoline.
Script to Screen has received numerous Electronic Retailing
Association, (formerly NIMA), awards in recognition of its work
on such shows as The Banjo Minnow Fishing System: "Best
Infomercial Call to Action" and "Best Demonstration
Infomercial," The Truth About Tight Lies: "Best
Demonstration Infomercial," and in 1999, for Torso Track:
"Best Talk Show Infomercial." Since its establishment
in Santa Ana, California in 1986, Script to Screen has risen
to a leadership position among direct response television marketing
companies.
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