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FOR IMMEDIATE RELEASE
SCRIPT TO SCREEN CONTINUES ITS SUCCESSFUL
STRING OF GOLF INFOMERCIALS WITH ITS NEWEST PRODUCTION FOR THE
E-CLUB
Santa Ana, CA-November 29, 1999-Script
to Screen recently completed its first infomercial for Q-Direct,
the infomercial division of QVC, it was announced by Barbara
Kerry, Chairman of Script to Screen, Inc.
The infomercial features the E-Club, a
new and innovative golf club, being marketed in a joint venture
between Q-Direct and Bantam Golf.
Created by Michael Bamberger, a senior
writer with Sports Illustrated, and designed by renowned club
designer, Art Chou, the E-Club features a clubhead with 19°
loft and an offset shaft. Designed specifically for golf's short
game, it combines all of the best attributes of a fairway wood,
sand wedge, and putter in one club.
Filmed at The Floridian, one of the most
prestigious private clubs in the world, the infomercial is hosted
by network sportscaster, Al Trautwig. Nick Price, one of golf's
best known and popular PGA Tour players, and TV golf analyst
Judy Rankin, demonstrate the benefits of the E-Club and provide
expert testimonials.
"We are delighted to have had the
opportunity to work with Q-Direct and Bantam Golf on the development
of this infomercial, and we are confident consumers will find
the E-Club to be a tremendous asset to their golf game,"
said Ken Kerry, Executive Producer and Creative Director of Script
to Screen, Inc.
Recognized industrywide for award-winning
infomercials that are successful commercially, as well as creatively,
Script to Screen has produced direct response television campaigns
for such prestigious clients as Adams Golf, alien Sport, American
Telecast, Dynastar, General Motors, Hooked on Phonics, NordicTrack,
Sanyo, Sharp, Taylor Made Golf, Time-Life, and Valvoline.
Since its establishment in Santa Ana, California
in 1986, Script to Screen has risen to a leadership position
among direct response television marketing companies. The company
has been honored with numerous awards throughout the years by
The Electronic Retailing Association, (formerly NIMA), The New
York Festivals, and The Clio Awards.

Screen shots from the E-Club
infomercial
Click on image to access full version.
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