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Cost Per Order

by | Aug 17, 2021 | Glossary

Cost per order (CPO) can also be referred to as the cost per purchase. It is a core metric in determining the success of an infomercial or advertising campaign. In television, it is the cost of media to generate one product order. This figure is determined by taking...

Fulfillment 3PL

by | Aug 17, 2021 | Glossary

3PL (fulfillment center) is a term generally used to describe the entity that is responsible for overseeing the journey of warehousing, packaging, labeling, shipping and tracking functions of an infomercial product. 3PL stands for Third Party Logistics. These...

Media Ad Allowable

by | Aug 17, 2021 | Glossary

Media Ad Allowable is a dollar amount determined to be the maximum media expense that can be spent to sell a unit and exactly breakeven. In other words, the gross profit per unit, less direct selling/fulfillment costs is equal to the media cost. If a company was to...

Media Efficiency Ratio

by | Aug 17, 2021 | Glossary

The Media Efficiency Ratio, or MER, is the number that is a snapshot of an infomercial’s overall success or failure during a media buy period. The higher a MER is achieved, the more successful the media buy performance was. This ratio is derived by dividing...

Semi-Dedicated Call Center

by | Aug 17, 2021 | Glossary

A semi-dedicated call center is a telemarketing company whose inbound call center employees generally take calls for fewer campaigns and tend to be better salespeople as contrasted to a staff of “order takers” (I.e. non-dedicated call center). It is more...

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