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Case Study: Clearing the Clutter for a New Product Launch

5 Clutter-Cutting Tactics that Cleared the Air for Kite Shield

If you’re looking for mosquito repellent—and who isn’t these days?—you won’t suffer from lack of options. It’s a crowded arena at retail, dominated by two categories: DEET-based formulas (in essence, an insecticide); and “natural” repellents, which many consider less than effective.

So how can a brand new entry take flight and soar above the crowd? Click here to see how we helped them do it!

Kite Shield, a clinically proven DEET-free repellent poised to enter the marketplace, turned to Direct Response Television (DRTV) and Script to Screen for help. The goal: create a short-form DRTV campaign that would launch Kite Shield through the clutter and into the clear skies of brand recognition, direct sales and most importantly, retail success.

We developed a 5-point creative strategy to make that happen. Here’s a short video that shows you all five tactics. Which of these might work for you?

In addition to producing the creative, Script to Screen’s partner M2 Marketing and Management Services managed the deployment of the entire campaign, from media optimization to transactional website building and website maintenance.

They are...creative, dependable and results driven. Script to Screen was my first choice when it came to Direct Res...

David Oreck, Founder, The Oreck Corporation
The creative and marketing professionals at Script to Screen understand not just the crucial direct marketing funda...

Elliott Segal, Senior Vice President, International Production, Guthy-Renker
Working with Script to Screen did more for my retail business in 45 days, than I had been able to do in eight years...

Maria McCool, Founder, Calista Tools
The Script to Screen team is fast, efficient, and shows incredible attention to detail. The final shows come in on ...

George Fettig, Chief Marketing Officer, Shark/Ninja, makers of the Shark® line of vacuums.
“The Script to Screen team is fast, efficient, and shows incredible attention to detail. The final shows come in ...

George Fettig
They are competent, creative, dependable and results driven. Script to Screen was my first choice when it came to D...

David Oreck, Founder, The Oreck Corporation
The creative and marketing professionals at Script to Screen understand not just the crucial direct marketing funda...

Elliot Segal, Senior Vice President, International Production, Guthy-Renker.
Working with Script to Screen did more for my retail business in 45 days, than I had been able to do in eight years...

Maria McCool, Founder, Calista Tools.
The Script to Screen team is fast, efficient, and shows incredible attention to detail. The final shows come in tim...

George Fettig, Chief Marketing Officer, Shark/Ninja, makers of the Shark® line of vacuums
Another sample testimonial explaining how awesome Script to Screen is!...

Client 2

Contact us about your project.

800-453-0003

results@scripttoscreen.com