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Intelligence Hub

Nescafe’s new DRTV campaign featuring Mario Lopez

Want to watch some inspiring DRTV creative getting some remarkable success? This is the new “Infotainment” campaign produced for The DuMont Project and their client, Nescafe’s Dolce Gusto brand — which awarded Script to Screen the responsibility of strategic creative development and production.

In December 2013, Nescafe’s direct sale and demand-building Long Form show reached #11 on the Infomercial Monitoring Service Top 100 charts.

Mario Lopez is the entertaining host for the spot and the Long Form show. But the real hero is the Dolce Gusto single serve coffee maker – with a DRTV message designed to motivate you to get one. Click here and watch the spot.

If you would like to see a clip from Nescafe’s beautiful Long Form show, just CLICK HERE and watch the full 28.5 minutes. It’s one of the most entertaining and persuasive shows on television today. And should you be considering what an integrated campaign might do for your brand, watching this show will inspire you as to “what’s possible.”

They are...creative, dependable and results driven. Script to Screen was my first choice when it came to Direct Res...

David Oreck, Founder, The Oreck Corporation
The creative and marketing professionals at Script to Screen understand not just the crucial direct marketing funda...

Elliott Segal, Senior Vice President, International Production, Guthy-Renker
Working with Script to Screen did more for my retail business in 45 days, than I had been able to do in eight years...

Maria McCool, Founder, Calista Tools
The Script to Screen team is fast, efficient, and shows incredible attention to detail. The final shows come in on ...

George Fettig, Chief Marketing Officer, Shark/Ninja, makers of the Shark® line of vacuums.
“The Script to Screen team is fast, efficient, and shows incredible attention to detail. The final shows come in ...

George Fettig
They are competent, creative, dependable and results driven. Script to Screen was my first choice when it came to D...

David Oreck, Founder, The Oreck Corporation
The creative and marketing professionals at Script to Screen understand not just the crucial direct marketing funda...

Elliot Segal, Senior Vice President, International Production, Guthy-Renker.
Working with Script to Screen did more for my retail business in 45 days, than I had been able to do in eight years...

Maria McCool, Founder, Calista Tools.
The Script to Screen team is fast, efficient, and shows incredible attention to detail. The final shows come in tim...

George Fettig, Chief Marketing Officer, Shark/Ninja, makers of the Shark® line of vacuums
Another sample testimonial explaining how awesome Script to Screen is!...

Client 2

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