Perfect Formula Shines in New TV Campaign by Script to Screen and M2 Marketing and Management Services -2
“Perfect Formula is a product that solves a universal problem,” says Script to Screen co-founder and CEO Barbara Kerry. “Its success on QVC was a powerful launch point, and we are happy to help grow Perfect Formula to the next level with this long-form and short-form DRTV campaign.”
After working in her family business creating nail care and lacquer products for some of the biggest cosmetics companies in the world, Shari Gottesman, founder of Perfect Formula, realized the need for a formula for users to achieve strong, beautiful, natural nails. She decided to create her own luxury nail care line, and Perfect Formula soon became one of QVC’s star products, winning the 2015 QVC Customer Choice Beauty Award as Best Nail Care Brand.
“In launching this next phase of Perfect Formula’s growth, I needed seasoned, brand sensitive, direct marketing partners with proven track records in beauty products, ones that knew exactly how to communicate the magic of my product with transcendent photography and the highest production values,” said Gottesman. “I was also looking for cutting edge campaign management with online and offline strategies to maximize my campaign. Script to Screen and M2 were the clear choice, and the results far surpassed my high expectations.”
“This was a product that we knew would deliver compelling before-and-after transformations,” said Kerry. “To demonstrate the effectiveness of Perfect Formula, we recruited real user testimonials and established their baseline—what their nails looked like before Perfect Formula. We then compared that with their results after a carefully managed four-week user trial.”
From a production standpoint, the STS team put a great deal of time and thought into perfecting the lighting and photography to ensure that Perfect Formula’s unique optical brightening feature was visually communicated. At the same time, M2 crafted an effective offer strategy, built a transactional website, and managed the countless back-end tactics necessary for a successful campaign.
About Script to Screen
Established in 1986, Script to Screen is an industry-leading Integrated Direct Response Agency, delivering a single, end-to-end solution for direct-to-consumer sales, lead generation, web traffic and conversions, and retail lift. Specializing in a strategic combination of cost-effective customer acquisition and brand building, Script to Screen has successfully collaborated with entrepreneurs and big brands alike to expand revenue channels and build businesses. Clients such as Bare Escentuals, Beachbody, Bose, Comcast, Conair, Esteé Lauder, Guthy-Renker, Hairmax, Lifelock, L’Oreal, Nescafé, Nutrisystem, philosophy, Omaha Steaks, SharkNinja, Tria Beauty are among the major companies that have turned to Script to Screen for the production of their DRTV campaigns.
About M2 Marketing and Management Services
Established in 1999, M2 Marketing and Management Services is a Direct Marketing Agency headquartered in Orange County, California. M2 Marketing and Management Services offers a complete solution to create, manage, and support virtually every aspect of your Direct Marketing campaign. Whether new to the industry and need expert guidance on offer development, financial modeling, call centers, TV media, digital media, social media, performance analytics, fulfillment, online services, or just choose not to devote valuable internal resources to this intricate and time consuming process, M2 will become your DRTV marketing and management division.
For more information visit www.m2response.com.