Blog
DIRECT-TO-CONSUMER BLOG
“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”
-W.E. (Bill) Mitchell
Watch “A Behind the Scenes Look at DTC Marketing”
Don’t miss this special insider interview where Script-to-Screen co-founder Ken Kerry will sit down with Cannella Media DTC Executive Vice President Bill Raymond to discuss top DTC strategies, media buying tactics, and more! Bill Raymond has several years of media management experience and has overseen multi-million-dollar media budgets.
Watch “Direct Response Television: How Storytelling Can Grow Your Brand”
Script to Screen Co-Founder Ken Kerry met with Dental Choice Holdings (CustMbite) CMO Bob Molhoek for an Insider Interview to discuss the effectiveness of DRTV and how to break into the retail space.
The Key to an Effective Infomercial Script
Want to add an infomercial or long form commercial to your marketing mix? Here’s how to write a script that will produce results.
Script to Screen Announces Insider Interview on Top Marketing Tactics to Sell More Products in 2022
This month, Script-to-Screen co-founder Ken Kerry will sit down with Cannella Media CEO Rob Medved to discuss top DTC strategies, media buying tactics, and more!
Script to Screen Announces Webinar on What You Need to Know When Launching a Product into Retail in 2022
DRTV Expert Ken Kerry and Creator and DTC Retail Expert Bryan Corlett Discuss What Retailers Are Looking For and How to Drive Retail Sales
How Businesses Can Thrive in a Review-Based Economy
We are now living in what can be considered a “review-based economy,” where customer reviews can either make or break any business.