Direct-to-Consumer Blog
“Focus on the process, not the outcome! The outcome is realized only when we are committed to the process!”
-W.E. (Bill) Mitchell
Brand Versus Direct-to-Consumer Advertising
The power of Direct-to-Consumer advertising not only educates a potential customer, but instead of your company trying to make the case to purchase your product, you use your previous customers to sell for you.
Preeminent, Direct Response Company Script to Screen Celebrates 35-Year Anniversary
Award-winning, integrated Direct Response infomercial production company Script to Screen will soon celebrate its 35th anniversary as one of the country’s leading Direct-to-Consumer (DTC) video marketing ad agencies.
Do Infomercials Work?
The evidence shows that not only do they work, but as an advertising format, they have seen growth for the last several years.
Watch “How DTC Stays Relevant in 2021”
Performance marketing is an invaluable tool when it comes to optimizing your media. Maximize your media spend by making your money do more for you. Learn the importance of knowing your customers and staying current with their problems and concerns.
Watch “The Science of Modern Telesales”
Telesales are often forgotten about in a world of digital sales, but they can be an incredibly profitable source of sales. The question is do you know enough about them to profit?
Next Generation of Infomercials
What will the next generation of infomercials look like? What is an infomercial?