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Client: DirectBuy Product: Buyer’s Club Membership Price Point: Lead Gen Objectives: To introduce DirectBuy to consumers, and educate them on a new way to purchase products for around the home. Founded in 1971, DirectBuy is the nation’s largest franchisor of

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Client: Investools, Inc. Product: Investools Investor Education Program Objectives: To introduce the InvestoolsEducation Program to the public, to motivate viewers to call and register for a free live event, and to expand the category as a whole. In early 2004,

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