The company helps seniors give their Medicare plans an annual checkup by providing better education and options to eligible consumers. The agency also reports that campaigns for NetSpend — which is continuing a short-form expansion with midform spots promoting the company’s debit card — and Nugenix — which is debuting new spots with baseball hall of famer Frank Thomas — continue to draw success.
Script to Screen also earned two Greensheet Awards for infomercial excellence. The Wahl 2-in-1 vacuum trimmer was awarded “Best Use of Testimonials,” while Roxi earned “Best Use of a Celebrity” honors for its work with Sheryl Crow.
Ken Kerry, co-founder and executive creative director of Script to Screen, debuts his new book: This Works Marketing. Co-authored by Michael Ashley and available on Kindle via Amazon Digital Services, the book details many of the secrets that have brought clients like Keurig, Oreck, and Bose to true marketing success. For more on the book, and to order today, click here.