Blog: Facebook Live
6 D2C Strategies You Haven’t Thought Of (Yet)
This Works Marketing Live is a weekly Facebook Live stream dedicated to news and information surrounding the Direct-to-Consumer marketing industry. On Episode #53, Ken tells you about six Direct-to-Consumer strategies that you aren't thinking of. Follow Us
Celebrities, Influencers, and D2C
This Works Marketing Live is a weekly Facebook Live stream dedicated to news and information surrounding the Direct-to-Consumer marketing industry. On Episode #8, Ken talks about his trip to London to create a direct marketing campaign for the Roxi home entertainment...
Maximize Product Success on Amazon
Occasionally, our messaging might sound like we are down on Amazon. There is nothing further from the truth. Amazon is a juggernaut in getting goods in the hands of consumers. We at Script to Screen frequently make purchases from it, as well as use it to sell things...
How to Avoid Disruptions to Your Business
The Direct-To-Consumer strategy lifestyle is a busy one. Frequently, we’re not in the studio to do our Facebook Live shows, because we’re on-set filming a show for one of our many clients. But just because we are away from the home base doesn’t mean that we are going...
Top 5 Reasons You Need a D2C Campaign NOW
Ken Kerry discusses the Top 5 Reasons why you need to get busy NOW building a Direct-to-Consumer business.
What Makes Performance Marketing Work?
We are asked all the time, “What makes a direct marketing campaign work?” And there’s no easy answer. But there are definitely strategies, based on skill and experience, that can increase the chances of a campaign’s success. In this episode, Ken and Barbara discuss some of the campaigns they have previously worked on and try to get down to tactics that work.