Since co-founding the performance marketing agency Script to Screen over 30 years ago, we have made billions for companies, ranging from startups to Fortune 500s, through powerful marketing strategies and tactics. But time and time again, I watch as companies lose money because they don’t understand the fundamentals of how to tell the stories of their products that convert a prospect into a customer.
The ideas, concepts and real case studies in this book have changed the way hundreds of marketers think about how they sell their products to their customers. It’s not just a set of rules; it’s a change in marketing philosophy that has helped make companies billions by connecting directly with their customers.
I want to give that power to you.