Since co-founding the performance marketing agency Script to Screen over 30 years ago, we have made billions for companies, ranging from startups to Fortune 500s, through powerful marketing strategies and tactics. But time and time again, I watch as companies lose money because they don’t understand the fundamentals of how to tell the stories of their products that convert a prospect into a customer.
The ideas, concepts and real case studies in this book have changed the way thousands of marketers think about how they sell their products to their customers. It’s not just a set of rules; it’s a change in marketing philosophy that has helped make companies billions by connecting directly with their customers.
“Working with Script to Screen did more for my retail business in 45 days, than I had been able to do in eight years.”
Founder, Calista Tools
“The Script to Screen team is fast, efficient, and shows incredible attention to detail. The final shows come in on time . . . and on budget. Best of all, the campaigns produce outstanding results. In fact, the most successful infomercial campaigns in the company’s history have been produced by Script to Screen.”
Chief Marketing Officer, Shark/Ninja,
Makers of the Shark® line of vacuums
“They are...creative, dependable and results driven. Script to Screen was my first choice when it came to Direct Response Television.”
Founder, The Oreck Corporation
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