DRTV is hyper-targeted
That means you can reach directly into your “Ideal Customer’s” life via TV or mobile screen, capture their interest, and incite action. That’s a powerful, cost-effective way to sell product and support your brand. Strategically, that kind of omni-visibility is a key to retail shelf placement as well.
That’s exactly what happened with The Perfector—a new product launch that used DRTV to catapult itself into retail.