DRTV sends shoppers into stores.
What’s more, they are shoppers who already know about your product, and they’re ready to buy. The DRTV format allows for complete, compelling descriptions and demonstrations of all your product’s features and benefits. The cost-effectiveness of DRTV airings means plenty of exposure and brand awareness. What more could you ask?
Euro-Pro has happily ridden the DRTV express to explosive retail success.