DRTV gets the right people to raise their hands.
DRTV gets the right people to raise their hands. Sure, there are other ways to get leads. You can buy lists. You can flood the web with “smart” banners and buttons. You can try expensive software that ferrets names from social sites. You’ll get leads. But wouldn’t you rather have qualified leads? Leads that are well informed, understand what you’re all about, and want what you have to offer? Leads that are responding to a carefully crafted message, one that ensures you’re not just gathering names, but capturing serious prospects? Those are the kinds of leads you get with DRTV. And those are the kinds of leads media giant Comcast was able to generate with this DRTV creative.