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EXECUTIVE VICE PRESIDENT AND CHIEF STRATEGY OFFICER

In 2014, Alex rejoined Script to Screen as Executive Vice President and Chief Strategy Officer. He works closely with companies exploring direct response television to evaluate the feasibility of the format in meeting the sales and marketing objectives of their products.

He previously served as a senior marketing executive with Script to Screen for ten years (1999-2010). During that time, he contributed to the marketing strategy for numerous agency clients, including Estée Lauder, EyeQ, Investools, Abbott Labs, Shark/Ninja, Serta, LifeLock, Fusion Beauty, Wordsmart, and Rubbermaid to name a few.

In 2010, he was recruited to partner on a lifestyle-based direct response product, which he launched as a long-form television campaign (working with Script to Screen as agency) and effectively moved into retail, achieving success on the product side of the business.

Alex received his Bachelor of Arts degree from Pepperdine University and, before joining Script to Screen in 1999, he worked for IMG, a global sports marketing and media firm, where he managed events and corporate sponsorships for professional tennis.

Alex is married with three children and enjoys golf, tennis, basketball and the occasional sailing trip. Which might explain why he’s a fan of this Oliver Wendell Holmes quote: “Greatness is not in where we stand, but in what direction we are moving. We must sail sometimes with the wind, and sometimes against it—but sail we must, and not drift, nor lie at anchor.”

They are...creative, dependable and results driven. Script to Screen was my first choice when it came to Direct Res...

David Oreck, Founder, The Oreck Corporation
The creative and marketing professionals at Script to Screen understand not just the crucial direct marketing funda...

Elliott Segal, Senior Vice President, International Production, Guthy-Renker
Working with Script to Screen did more for my retail business in 45 days, than I had been able to do in eight years...

Maria McCool, Founder, Calista Tools
The Script to Screen team is fast, efficient, and shows incredible attention to detail. The final shows come in on ...

George Fettig, Chief Marketing Officer, Shark/Ninja, makers of the Shark® line of vacuums.
“The Script to Screen team is fast, efficient, and shows incredible attention to detail. The final shows come in ...

George Fettig
They are competent, creative, dependable and results driven. Script to Screen was my first choice when it came to D...

David Oreck, Founder, The Oreck Corporation
The creative and marketing professionals at Script to Screen understand not just the crucial direct marketing funda...

Elliot Segal, Senior Vice President, International Production, Guthy-Renker.
Working with Script to Screen did more for my retail business in 45 days, than I had been able to do in eight years...

Maria McCool, Founder, Calista Tools.
The Script to Screen team is fast, efficient, and shows incredible attention to detail. The final shows come in tim...

George Fettig, Chief Marketing Officer, Shark/Ninja, makers of the Shark® line of vacuums
Another sample testimonial explaining how awesome Script to Screen is!...

Client 2

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