VICE PRESIDENT, EXECUTIVE PRODUCER
As Executive Producer, Joanie oversees all aspects of creative, production and post production. She believes in the team approach, collaborating closely with clients, writers, designers, producers and directors ensuring that each Script to Screen infomercial is on target, on time and on budget. She enjoys immersing herself in every project, and discovering how each product/service can “inspire you to become a better person or live a better life.”
During her 21+ years with Script to Screen, Joanie has produced successful shows for a wide variety of clients covering beauty, fitness, housewares and education—clients such as Bare Escentuals, Bath & Body Works, Conair, Compassion International, Focus Education, Freeze 24.7, Guthy-Renker, Helen of Troy, Homedics, Hooked on Phonics, Infinite Mind, Investools, Kraft, Laura Geller, L’Oreal, Oreck, Perfect Formula, philosophy, Procter & Gamble, Tria Beauty, and TriStar to name a few.
When she’s not producing performance-driven DRTV, Joanie and her husband are busy with their blended family, coastal urban farm and vineyard, and rustic cabin in the Sequoias. So it’s no surprise that one of her favorite quotes is by C.W. Ceran: “Genius is the ability to reduce the complicated to the simple!”
Joanie graduated cum laude from Santa Clara University with a Bachelor of Science degree in Business.