Resources

VICE PRESIDENT, EXECUTIVE PRODUCER

As Executive Producer, Joanie oversees all aspects of creative, production and post production. She believes in the team approach, collaborating closely with clients, writers, designers, producers and directors ensuring that each Script to Screen infomercial is on target, on time and on budget. She enjoys immersing herself in every project, and discovering how each product/service can “inspire you to become a better person or live a better life.”

During her 21+ years with Script to Screen, Joanie has produced successful shows for a wide variety of clients covering beauty, fitness, housewares and education—clients such as Bare Escentuals, Bath & Body Works, Conair, Compassion International, Focus Education, Freeze 24.7, Guthy-Renker, Helen of Troy, Homedics, Hooked on Phonics, Infinite Mind, Investools, Kraft, Laura Geller, L’Oreal, Oreck, Perfect Formula, philosophy, Procter & Gamble, Tria Beauty, and TriStar to name a few.

When she’s not producing performance-driven DRTV, Joanie and her husband are busy with their blended family, coastal urban farm and vineyard, and rustic cabin in the Sequoias. So it’s no surprise that one of her favorite quotes is by C.W. Ceran: “Genius is the ability to reduce the complicated to the simple!”

Joanie graduated cum laude from Santa Clara University with a Bachelor of Science degree in Business.

They are...creative, dependable and results driven. Script to Screen was my first choice when it came to Direct Res...

David Oreck, Founder, The Oreck Corporation
The creative and marketing professionals at Script to Screen understand not just the crucial direct marketing funda...

Elliott Segal, Senior Vice President, International Production, Guthy-Renker
Working with Script to Screen did more for my retail business in 45 days, than I had been able to do in eight years...

Maria McCool, Founder, Calista Tools
The Script to Screen team is fast, efficient, and shows incredible attention to detail. The final shows come in on ...

George Fettig, Chief Marketing Officer, Shark/Ninja, makers of the Shark® line of vacuums.
“The Script to Screen team is fast, efficient, and shows incredible attention to detail. The final shows come in ...

George Fettig
They are competent, creative, dependable and results driven. Script to Screen was my first choice when it came to D...

David Oreck, Founder, The Oreck Corporation
The creative and marketing professionals at Script to Screen understand not just the crucial direct marketing funda...

Elliot Segal, Senior Vice President, International Production, Guthy-Renker.
Working with Script to Screen did more for my retail business in 45 days, than I had been able to do in eight years...

Maria McCool, Founder, Calista Tools.
The Script to Screen team is fast, efficient, and shows incredible attention to detail. The final shows come in tim...

George Fettig, Chief Marketing Officer, Shark/Ninja, makers of the Shark® line of vacuums
Another sample testimonial explaining how awesome Script to Screen is!...

Client 2

Contact us about your project.

800-453-0003

results@scripttoscreen.com