How DTC Stays Relevant in 2021

Join DRTV Expert, Ken Kerry and Havas Edge CEO, Abed Abusaleh

How do you make a $10 million budget feel like it’s $20 million?

Thursday, October 28. 2021 @ 2:00 PM ET/11:00 AM PT








Performance marketing is an invaluable tool when it comes to optimizing your media. Maximize your media spend by making your money do more for you. Learn the importance of knowing your customers and staying current with their problems and concerns. Performance marketing: make your money work harder and smarter for longer.

Join us on #ThoughtLeaderThursday, October 28, 2021 at 2:00PM ET 11:00AM PT as Script to Screen Co-Founder Ken Kerry talks with the CEO of Havas Edge Abed Abusaleh about how performance marketing can help you find the right media for you and where that media will work the most efficiently.

In this webinar, you will learn:

  • Why finding the right media can make a big difference.
  • How to use performance marketing to find the right media.
  • What to know to better reach your customers.
  • How to maximize your media spend.


Claim your spot by registering for free above.

Ken Kerry

Ken Kerry

Co-Founder and Executive Creative Director of Script to Screen

Ken Kerry serves as an Executive Producer and Executive Creative Director at Script to Screen, and his hands-on involvement ensures the highest production values are combined with solid direct response principals. Script to Screen is one of the nation’s leading direct response television companies, producing more than 600 infomercials and DRTV spots, generating more than $6 billion in sales for its clients, and winning numerous awards for excellence.

Abed Abusaleh

Abed Abusaleh

Abed is the CEO of Havas Edge and throughout Abed’s professional career, he has been a direct response media specialist with proficiencies in both short and long form planning and buying. With his guidance, experience, and insight, DRTV marketers such as Amazon, NortonLifeLock and eHealth, have all enjoyed increased sales and lower cost-per-acquisition. Prior to joining Edge, Abed served as top account executive with Century Media. He is a graduate of Columbia University.

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