DRTV Campaigns Are Like Snowflakes

No two campaigns are alike. No cookie-cutter approach will do. To be successful, an effective strategy must be custom-tailored to your unique market, product, and desired outcome.

And while our company name suggests classic start and finish points, the truth is our strategizing begins long before the scriptwriting starts, and continues far beyond the first airing of your show.

We Start by
Doing Our Homework

The very first thing we’ll do is determine whether a DRTV campaign is a good fit for you. We’ll assess your business goals and objectives, as well as how you will measure success. We’ll compare those against your cost-of-goods, fulfillment costs, projected media spends, target market size, and a host of other factors.

Marking the Path

Assuming a DRTV campaign looks like a good opportunity for you, we’ll dig further into case studies and market research to advise on what the total campaign should look like. Short Form (60 seconds; 120 seconds) or 1⁄2-hour Long Form? Drive inquiries directly to a website, focus on generating phone responses, or both? How should a digital campaign support your TV airings? What media buying strategy will work best for you?

We’ll tell you, and we’ll do it based on solid, proven metrics—no “hunches” or “gut feels.” DRTV is a numbers-driven medium, and we use sophisticated analytics to find the right levers to pull and optimize your results.

The creative and marketing professionals at Script to Screen understand not just the crucial direct marketing funda...

Elliott Segal, Senior Vice President, International Production, Guthy-Renker

Contact us about your project.