DRTV Assessment

DRTV Assessment

This assessment will help you evaluate your product against the essential elements of a successful DRTV infomercial. This information is invaluable when you are assessing if your product is ready to be featured on a DRTV Infomercial broadcast.


Does your product solve a very specific problem? Having a product or service that solves a problem runs to the core of good direct response. And better yet, does your product solve a problem in a unique way?

YesNo

Does your product/service have mass appeal? The more people who can benefit from your product/service the better. This obviously increases the amount of people who are potential customers.

YesNo

What is unique about the way your product/service works and what value does that have to your potential customer? In other words does your product have a unique selling proposition?

YesNo

Is there a story behind the development of your product? Viewers and potential customers are captivated by the story of how a product has come to be. It builds credibility and authenticity.

YesNo

Do you have substantiation for the claims you can use to market your product or service? Claims create consumer confidence.

YesNo

People who can give positive testimony of their personal experience with a product is one of the single most important factors in creating sales.

YesNo

Do you have credible expert validation of your product? People want to have the assurance that your product has been vetted and validated by an expert. This validation creates consumer confidence.

YesNo

Has your product received positive reviews by consumers? The purchasing psychology of today’s consumer is shaped by published reviews from the buying public. We all look for customer reviews and they impact our decisions whether to buy. You must embrace this reality and use it to your advantage.

YesNo

Does your product have strong multiples of its cost of goods/services versus its selling price?

YesNo

Does your product have the potential for continuity sales?

YesNo

Do you have other products that are aligned with your product that could be added to the initial purchase of your product that would create more value for your customer?

YesNo

Does your product have a compelling demonstration showing how it works and potentially how it’s superior to other products?

YesNo

Do you want to get immediate detailed brand exposure for your product while driving sales on TV, online and retail?

YesNo

Can you make an incredible offer to your customer that they cannot get anywhere else?

YesNo

We encourage you to print and save this valuable assessment for later reference.

If you have any questions about your product and how Script to Screen's DRTV experts can partner with you to meet your goals, please submit your information below and we’ll be happy to review your assessment with you.




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