This Works Marketing

Welcome to




As thought leaders, we inspire, empower, shape cultures and maximize sales
effectiveness and results through deep intrinsic customer engagement strategies.

Ken and Barbara Kerry, co-founders of Script to Screen bring you This Works Marketing.

This Works Marketing is a one-of-a-kind, “behind the scenes” opportunity to learn from businesses with enviable results.

Connect with us and gain insights from our Direct-to-Consumer case studies, interviews with CEOs and CMOs, secrets and strategies used to create some of the campaigns that delivered over $6 billion for our Clients.

See for yourself by viewing our videos below!


5 Ways to Build a D-to-C Model Using Response-Driven Performance Marketing

Here are five proven ways to take ownership of the consumer/brand relationship from third-party distributors and implement a D-to-C strategy that will lead your business into a more profitable future.

What You Need to Know About Direct-to-Consumer Marketing

Direct-to-Consumer marketing is a business marketing strategy that gives you greater control, better margins and improved insights into your market.

What Can You Do in 5 Minutes on TV?

With more and more availability of 5 minute Mid-Form inventory, Script to Screen is advising its clients to seriously consider this television format.


A Case for Keurig

A Case for Keurig

When Keurig came to us, they were already a household name. Keurig was also very well positioned in the minds of the consumer as convenient. Keurig and convenience go hand in hand, but there are so much more to communicate about Keurig. Like the...

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A Case for Gwynnie Bee

A Case for Gwynnie Bee

One of the biggest challenges for a subscription-based business is attracting first-time customers, but that’s just half the goal. In order to do that, you have to give them a compelling reason to take action and buy. That was our mandate with the online...

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Ken Kerry Interviews Deb Mudway, Senior Vice President of Global Marketing at Helen of Troy

On this episode of This Works Marketing Live, Ken talks to Deb Mudway, Senior Vice President of Global Marketing at Helen of Troy, to find out why Pur went Direct-to-Consumer.

Ken Kerry Interviews Maliq Hill, VP of Digital, Media Wire Marketing, Inc.

Ken and Maliq discuss Social and Digital Media and what it means to build a Direct to Consumer business and how you can leverage it to scale your business.

Ken Kerry Interviews Greg Cynaumon, Founder/CEO of Adcology

Adcology helps advertisers behaviorally profile their customers to find radio and podcast endorsers. Ken and Greg discuss the dynamics of creating a successful Direct to Consumer Campaign.

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