This Works Marketing

Welcome to

 

 

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As thought leaders, we inspire, empower, shape cultures and maximize sales
effectiveness and results through deep intrinsic customer engagement strategies.

Ken and Barbara Kerry, co-founders of Script to Screen bring you This Works Marketing.

This Works Marketing is a one-of-a-kind, “behind the scenes” opportunity to learn from businesses with enviable results.

Connect with us and gain insights from our Direct-to-Consumer case studies, interviews with CEOs and CMOs, secrets and strategies used to create some of the campaigns that delivered over $6 billion for our Clients.

See for yourself by viewing our videos below!

INSIGHTS

5 Ways to Build a D-to-C Model Using Response-Driven Performance Marketing

Here are five proven ways to take ownership of the consumer/brand relationship from third-party distributors and implement a D-to-C strategy that will lead your business into a more profitable future.

What You Need to Know About Direct-to-Consumer Marketing

Direct-to-Consumer marketing is a business marketing strategy that gives you greater control, better margins and improved insights into your market.

What Can You Do in 5 Minutes on TV?

What can you do in five minutes on television? When it comes to selling your product or service, it turns out you can do a lot! You can tell your complete story. You can reach more potential customer. In fact, 61 networks currently air 5-minute spots with...

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CASE STUDIES

A Case for Keurig

When Keurig came to us, they were already a household name. Keurig was also very well positioned in the minds of the consumer as convenient. Keurig and convenience go hand in hand, but there are so much more to communicate about Keurig. Like the...

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A Case for Gwynnie Bee

One of the biggest challenges for a subscription-based business is attracting first-time customers, but that’s just half the goal. In order to do that, you have to give them a compelling reason to take action and buy. That was our mandate with the online...

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INTERVIEWS

This Works Marketing – Rick Petry, CMO and EVP of Direct Avenue, Interview by Barbara Kerry

Barbara Kerry sat down with Rick Perry, CMO and EVP of Direct Avenue, a data-driven media agency, to talk about his 30 years of experience in the Direct Response Industry. He shares his insights into what has happened in Direct Response to where it is heading today.

DRTV Agency http://www.scripttoscreen.com

Ken Kerry’s Interview with Father Manno

We’re in St. Charles, Illinois, an hour outside Chicago. I met Father Manno while working with one of our clients, and I just was really impressed and thought it was very, very interesting talking to him.

Ken Kerry Interviews Mike Amburgey of Nugenix

Today on This Works Marketing Experts interview series, I’m with Mike Amburgey, Chief Marketing Officer for the company that markets Nugenix, the number one male vitality product at GNC.

Tony Besasie of Cannella Response Television, Interview by Ken Kerry

I sat down with Tony Besasie, President of Cannella Response Television. My interview with Tony is part of a series called “Marketing Experts on This Works Marketing.

Ken Kerry Interviews Rob Lewis of ROXI

  Today on This Works Marketing Experts interview series, we’re talking about introducing the brand ROXI internationally, but specifically from the UK, Europe and to the United States, and building a direct-to-consumer brand. This is my friend, Rob Lewis CEO of a...

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