This Works Marketing
effectiveness and results through deep intrinsic customer engagement strategies.
Ken and Barbara Kerry, co-founders of Script to Screen bring you This Works Marketing.
This Works Marketing is a one-of-a-kind, “behind the scenes” opportunity to learn from businesses with enviable results.
Connect with us and gain insights from case studies, interviews with CEOs and CMOs, secrets and strategies used to create some of the campaigns that delivered over $6 billion for our Clients.
See for yourself by viewing our videos below!
What can you do in five minutes on television? When it comes to selling your product or service, it turns out you can do a lot! You can tell your complete story. You can reach more potential customer. In fact, 61 networks currently air 5-minute spots with...read more
What are three ways you can use authenticity to motivate? Number one is you must have genuine enthusiasm and belief in the value of your product or service. Now listen, if you truly believe in your ability and your value of your product or your service to...read more
Social media and direct response usually aren’t put together, and you have to be careful of that. It’s called social media for a reason. It’s because it’s social. You share it, it has engagement, and direct response and social media is a little bit...read more
When Keurig came to us, they were already a household name. Keurig was also very well positioned in the minds of the consumer as convenient. Keurig and convenience go hand in hand, but there are so much more to communicate about Keurig. Like the...read more
One of the biggest challenges for a subscription-based business is attracting first-time customers, but that’s just half the goal. In order to do that, you have to give them a compelling reason to take action and buy. That was our mandate with the online...read more
Ken Kerry Interviews Mindy Hines, formerly the Senior Director of Advertising, Media and Social Strategies at Keurig
I sat down with Mindy Hines from Spotted, formerly the Senior Director of Advertising, Media and Social Strategies at Keurig, to talk about building a direct-to-consumer business for a brand. twitter instagram...read more
Today on This Works Marketing Expert interview series, I'm with Steve Yde, Chief Marketing Officer, for the iconic hair clipper and beard trimmer company Wahl. twitter instagramyoutuberead more
I sat down with Janet Comenos, the CEO and Co-Founder of Spotted, a data-driven celebrity collaboration and assessment firm. My interview with Janet is part of a series called Marketing Experts on This Works Marketing. twitter...read more