This Works Marketing
Welcome to
As thought leaders, we inspire, empower, shape cultures and maximize sales
effectiveness and results through deep intrinsic customer engagement strategies.
Ken and Barbara Kerry, co-founders of Script to Screen bring you This Works Marketing.
This Works Marketing is a one-of-a-kind, “behind the scenes” opportunity to learn from businesses with enviable results.
Connect with us and gain insights from our Direct-to-Consumer case studies, interviews with CEOs and CMOs, secrets and strategies used to create some of the campaigns that delivered over $6 billion for our Clients.
See for yourself by viewing our videos below!
INSIGHTS
5 Ways to Build a D2C Model Using Response Driven Performance Marketing
It’s not enough today to hope in just fifteen to thirty seconds you’ve made enough of an impact to give a consumer everything they need to know to take action and make a purchase on the spot. Traditional advertising is extremely effective for many brands...
5 Ways Performance Response Television Can Help Build Subscription Businesses
The lifeline to all subscription-based businesses is on-boarding new customers—that’s the way to grow, right? Because with new customers you have the opportunity to retain more customers, and retention is absolutely vital to profitability. According to...
What Can You Do in 5 Minutes on TV?
With more and more availability of 5 minute Mid-Form inventory, Script to Screen is advising its clients to seriously consider this television format.
CASE STUDIES
A Case for Keurig
When Keurig came to us, they were already a household name. Keurig was also very well positioned in the minds of the consumer as convenient. Keurig and convenience go hand in hand, but there are so much more to communicate about Keurig. Like the...
A Case for Gwynnie Bee
One of the biggest challenges for a subscription-based business is attracting first-time customers, but that’s just half the goal. In order to do that, you have to give them a compelling reason to take action and buy. That was our mandate with the online...
Case Study: Clearing the Clutter for a New Product Launch
Mosquito repellents largely use DEET, a not so pleasant smelling, but effective, chemical. Kite Shield is a new DEET-Free product that is as effective and is a much better smelling product than those that use DEET. Script to Screen created and produced this Short-Form commercial.
INTERVIEWS
Ken Kerry Interviews Maliq Hill, VP of Digital, Media Wire Marketing, Inc.
Ken and Maliq discuss Social and Digital Media and what it means to build a Direct to Consumer business and how you can leverage it to scale your business.
Ken Kerry Interviews Greg Cynaumon, Founder/CEO of Adcology
Adcology helps advertisers behaviorally profile their customers to find radio and podcast endorsers. Ken and Greg discuss the dynamics of creating a successful Direct to Consumer Campaign.
Ken Kerry Interviews Jeff Campbell, CMO of MVMNT Fitness
Ken interviews Jeff Campbell, CMO of MVMNT Fitness. MVMT fitness partners with iconic athletes to create digital training programs to make them available for everyone.Follow UsFacebookTwitterInstagramLinkedInYoutubeVimeo