This Works Marketing

Ken Kerry, Co-Founder and Chief Creative Officer of Script to Screen, was scheduled to present at the Inspired Home Show on 3/17/2020 in Chicago as to how Blink, a newcomer in the home automation/home security space, was able to succeed in its launch against institutional competition by using Direct-to-Consumer strategies.

Traditional advertisers and many brands looked down their collective noses at the direct, in-your-face approach of early infomercials; however, the effectiveness of this approach could not be denied. In fact, infomercials have launched some of the most successful brands of all time.

Here are five proven ways to take ownership of the consumer/brand relationship from third-party distributors and implement a D-to-C strategy that will lead your business into a more profitable future.

Direct-to-Consumer marketing is a business marketing strategy that gives you greater control, better margins and improved insights into your market.

Ken and Blair discuss the in’s and out’s of choosing the right celebrity/talent to market/launch your Direct to Consumer brand.

Ken and Maliq discuss Social and Digital Media and what it means to build a Direct to Consumer business and how you can leverage it to scale your business.

Adcology helps advertisers behaviorally profile their customers to find radio and podcast endorsers. Ken and Greg discuss the dynamics of creating a successful Direct to Consumer Campaign.