This Works Marketing
Welcome to
As thought leaders, we inspire, empower, shape cultures and maximize sales
effectiveness and results through deep intrinsic customer engagement strategies.
Ken and Barbara Kerry, co-founders of Script to Screen bring you This Works Marketing.
This Works Marketing is a one-of-a-kind, “behind the scenes” opportunity to learn from businesses with enviable results.
Connect with us and gain insights from our Direct-to-Consumer case studies, interviews with CEOs and CMOs, secrets and strategies used to create some of the campaigns that delivered over $6 billion for our Clients.
See for yourself by viewing our videos below!
INSIGHTS
The New Era Infomercial
Traditional advertisers and many brands looked down their collective noses at the direct, in-your-face approach of early infomercials; however, the effectiveness of this approach could not be denied. In fact, infomercials have launched some of the most successful brands of all time.
Top 5 Trends in DTC Reply
Trends in business are constantly changing. That goes double for the Direct-to-Consumer business, especially as of late. While there are elements that stay tried and true dating back to the origins of capitalism, other pieces are constantly in motion, changing...
5 Ways to Build a D-to-C Model Using Response-Driven Performance Marketing
Here are five proven ways to take ownership of the consumer/brand relationship from third-party distributors and implement a D-to-C strategy that will lead your business into a more profitable future.
CASE STUDIES
A Case for Circulon
When you think of quality home-cooking products, you can’t help but put Circulon in a class of its own. Yet even with its solid reputation for high quality, superior craftsmanship, and unique concentric circles, the Circulon Symmetry line of cookware was...
A Case for Keurig
When Keurig came to us, they were already a household name. Keurig was also very well positioned in the minds of the consumer as convenient. Keurig and convenience go hand in hand, but there are so much more to communicate about Keurig. Like the...
A Case for Gwynnie Bee
One of the biggest challenges for a subscription-based business is attracting first-time customers, but that’s just half the goal. In order to do that, you have to give them a compelling reason to take action and buy. That was our mandate with the online...
INTERVIEWS
Ken Kerry Interviews Jay Abraham, Founder and CEO of The Abraham Group
Jay Abraham is a proven business leader and top executive coach. He is known for his work in developing strategies for direct response marketing. Forbes listed him as one of the top five executive coaches in the US. Today, they discuss how top executives can scale and...
Ken Kerry Interviews Maliq Hill, VP of Digital, Media Wire Marketing, Inc.
Ken and Maliq discuss Social and Digital Media and what it means to build a Direct to Consumer business and how you can leverage it to scale your business.
Ken Kerry Interviews Greg Cynaumon, Founder/CEO of Adcology
Adcology helps advertisers behaviorally profile their customers to find radio and podcast endorsers. Ken and Greg discuss the dynamics of creating a successful Direct to Consumer Campaign.