Blog Archives

Do Infomercials Make Money?

In this video, Ken Kerry is going to share with you how an infomercial makes money, some of the marketing decisions made inside the boardroom and why it’s so critically important to listen to your customer. It’s jam-packed, so stay

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How Much Does A DRTV Infomercial Cost? | Ken Kerry | Insights @ Script to Screen

Ken shares that it is not so much about how much a DRTV (direct response TV) infomercial costs, but rather, how much valuable content the infomercial contains, based on the expertise of the video creators. He advises his DRTV agency’s

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