Blog Archives

How to Avoid the Most Costly Mistakes in DRTV

In this episode, Ken Kerry is going to tell you some of the most costly mistakes made in DRTV that you need to avoid at all costs. Ken Kerry is the Co-Founder & Executive Creative Director of Script to Screen,

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Do Infomercials Make Money?

In this video, Ken Kerry is going to share with you how an infomercial makes money, some of the marketing decisions made inside the boardroom and why it’s so critically important to listen to your customer. It’s jam-packed, so stay

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How DRTV Can Help Scale Your Business Beyond Digital and Social Media

Amy Norman says to definitely consider DRTV marketing because Script to Screen has created amazing results for their company beyond social media. Script to Screen’s Ken Kerry has helped many companies with their DRTV services by generating exponential growth for

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How Much Does A DRTV Infomercial Cost? | Ken Kerry | Insights @ Script to Screen

Ken shares that it is not so much about how much a DRTV (direct response TV) infomercial costs, but rather, how much valuable content the infomercial contains, based on the expertise of the video creators. He advises his DRTV agency’s

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How To Make A Successful DRTV Infomercial | Ken Kerry | Insights @ Script to Screen

Ken shares a few of the essential elements you must include in order to create a successful DRTV infomercial. In this succinct video, Ken discusses how to craft a simple, uncomplicated selling message for your DRTV infomercial — you’ll then

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