Blog Archives

How DRTV Can Help Scale Your Business Beyond Digital and Social Media

Amy Norman says to definitely consider DRTV marketing because Script to Screen has created amazing results for their company beyond social media. Script to Screen’s Ken Kerry has helped many companies with their DRTV services by generating exponential growth for

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DRTV Tactics That Work – Problems & Solutions | Ken Kerry | Insights @ Script to Screen

Ken shares that a successful DRTV (direct response TV) infomercial should demonstrate a solution to a problem that the viewer encounters. The solution should immediately answer what they have been experiencing and how the product will be revolutionary to their

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How Much Does A DRTV Infomercial Cost? | Ken Kerry | Insights @ Script to Screen

Ken shares that it is not so much about how much a DRTV (direct response TV) infomercial costs, but rather, how much valuable content the infomercial contains, based on the expertise of the video creators. He advises his DRTV agency’s

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How To Make A Successful DRTV Infomercial | Ken Kerry | Insights @ Script to Screen

Ken shares a few of the essential elements you must include in order to create a successful DRTV infomercial. In this succinct video, Ken discusses how to craft a simple, uncomplicated selling message for your DRTV infomercial — you’ll then

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