Blog Archives

How to Avoid the Most Costly Mistakes in DRTV

In this episode, Ken Kerry is going to tell you some of the most costly mistakes made in DRTV that you need to avoid at all costs. Ken Kerry is the Co-Founder & Executive Creative Director of Script to Screen,

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Do Infomercials Make Money?

In this video, Ken Kerry is going to share with you how an infomercial makes money, some of the marketing decisions made inside the boardroom and why it’s so critically important to listen to your customer. It’s jam-packed, so stay

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