DRTV Tactics That Work – Problems & Solutions | Ken Kerry | Insights @ Script to Screen
Ken shares that a successful DRTV (direct response TV) infomercial should demonstrate a solution to a problem that the viewer encounters.
The solution should immediately answer what they have been experiencing and how the product will be revolutionary to their business.
Ken Kerry is the co-founder & executive creative director of
Script to Screen, a full-service direct response marketing agency.