How Much Does A DRTV Infomercial Cost? | Ken Kerry | Insights @ Script to Screen
Ken shares that it is not so much about how much a DRTV (direct response TV) infomercial costs,
but rather, how much valuable content the infomercial contains, based on the expertise of the video creators.
He advises his DRTV agency’s clients to view their infomercials only in terms of the
resulting DRTV revenues delivered via demand for the product.
Ken Kerry is the co-founder & executive creative director of
Script to Screen, a full-service direct response marketing agency.