How To Make A Successful DRTV Infomercial | Ken Kerry | Insights @ Script to Screen
Ken shares a few of the essential elements you must include in order to create a successful DRTV infomercial.
In this succinct video, Ken discusses how to craft a simple, uncomplicated selling message for your DRTV infomercial — you’ll then realize
what elements have proven to be most successful in Direct Response TV.
Ken Kerry is the co-founder & executive creative director of
Script to Screen, a full-service direct response marketing agency.